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PPC Manager

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PPC Manager job description

This page details key information about the PPC Marketing Manager job title. Keep reading to learn the core responsibilities, salary information and how to approach recruitment.

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What does a PPC Manager do?

Part of the digital marketing or performance marketing team, PPC Managers develop and execute pay-per-click advertising strategies.

By creating best in class campaigns, they drive new customer acquisition and revenue growth.

Key responsibilities

Although the job description will vary based on the business type and marketing strategy, the average day includes:

  • Development and execution of campaigns: Manage, optimise and report on the performance of PPC campaigns.
  • Keyword research: Ensure high quality scores and ad ranks by researching search terms and ad creative.
  • Refine campaigns through analysis: Adopt a test and learn approach. Track campaign performance, editing ad copy and creative where necessary.
  • Budget management: Monitor budgets to ensure campaigns do not overspend and meet performance targets.
  • Post-campaign performance analysis: Report on the return on ad spend (ROAS) and/or conversion rates of ad campaigns.
  • Keep up to date with the sector: Stay on top of industry trends and developments in technology, such as artificial intelligence.


Skills and requirements

When hiring for a PPC Manager, you should look for the following skills and experience:

  • Experience in a digital marketing role, ideally having managed ad budgets
  • Experience using tools, such as Google Analytics and Adobe Analytics
  • Experience using PPC platforms, such as Google Ads
  • The ability to project manage and prioritise workload
  • Excellent communication skills, with experience managing internal and external stakeholders
  • Data-oriented, with a focus on improving results
  • Ability to work in fast-paced, evolving environment

What is a PPC Manager's salary?

The average salary for a permanent PPC Manager is £50,000 - £70,000, meanwhile a contractor can ask for a day rate of £250 - £400.

Pay varies depending on the industry, business size and experience of the candidate. For more information, download our performance marketing salary guide below.

Salary guides
Bar charts comparing PPC Manager salary and day rate, showing a salary up to £70K and a day rate up to £350.

Career path & progression

Lots of exciting opportunities are available to PPC Managers. When they are ready to progress their career, they might consider a move into the following job titles.

With your knowledge of search engine optimisation (SEO), you might consider a career move into an SEO Specialist role. In this role, you will optimise websites to improve rankings on the search engine results page (SERPs). Your goal will largely stay the same, acquiring new customers organically, rather than through ad placements.

Learn more

If advertising is still your priority, you can progress to the Head of job title. As the Head of PPC, you will be responsible for managing a team of professionals. Within this role, you will ensure the team works to the best of their ability, supporting their development and progression. 

You will support with creating, optimising and delivering PPC campaigns. Additionally, you will manage budgets and monitor the progression of strategies. You will also produce reports on the campaigns your team works on, using your findings to influence future strategies. 

Find out more

With your exposure to managing a PPC team, your skills will perfectly lend themselves to a Head of Performance role. In this role, you will utilise your digital marketing knowledge to plan and create effective campaigns and strategies. Additionally, you will explore new channels to enhance brand awareness and conversion rates.

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Ready to hire an PPC Manager? Get in touch to see how we can help!

Adrian Ramani Director

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