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PR Manager

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PR Manager job description

This page details everything you need to know about the Public Relations Manager job title. From the main responsibilities through to how to approach communications and PR recruitment.

What does a PR Manager do?

A Public Relations (PR) Manager is responsible for monitoring and delivering a brand's messaging across various channels. 

This strategic, hands-on role assists with the delivery of all PR work, including interviews and press releases.

Key responsibilities

The role's responsibilities can vary in different businesses. However, the core duties include:

  • Manage the brand image: Oversee and drive the public image of the brand.
  • Lead PR campaigns: Create impactful campaigns to promote brand awareness and position the business as a leader in the industry.
  • Clear messaging: Work closely with the Head of PR/Communications, in-house teams and agencies to ensure consistent messaging.
  • Monitor brand perception: Stay on top of brand perception in the market and identify opportunities for media coverage.
  • Media coverage: Create digital and traditional media coverage across a variety of platforms, including social media and press conferences to target specific audiences. 
  • Execute campaigns: The PR Manager will support with writing speeches, articles and liaise with journalists.


Skills and requirements

The average PR Manager should have the following skills:

  • 5+ years of work experience in a journalism, public relations or communications role
  • Excellent writing, editing and communication skills, with a strong attention to detail
  • Experience in building and leveraging journalist relationships
  • A keen interest in the industry and an understanding of the role that PR plays
  • Demonstrated experience of delivering media strategies through in-house capabilities and PR agency support
Salary expectations

What is a PR Manager paid?

Pay brackets vary depending on the location of the role and experience you're searching for. The average PR Manager salary in the UK is £50,000 - £80,000. For a Senior PR Manager, pay can reach up to £90,000.

For more information, download our communications salary guide.

Side-by-side bar charts comparing salary and day rate values in British pounds, with the salary bar reaching £80K and the day rate bar reaching £350.

Career path & progression

PR Managers are in high-demand across all industries, supporting large brands with their public perception. To further their careers, Managers can pursue the following job titles...

With enough experience in the PR and communications sector, PR Managers can pursue the Head of Comms job title. In this role, they will be responsible for planning and overseeing a company's communications strategy. This is the perfect opportunity to gain leadership experience.

The Comms Director role is a great senior opportunity for those in the sector. In this role, candidates will work closely with the C-suite across both internal and external communications strategies. 

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