Product Marketing Manager job description

Key responsibilities

The day-to-day activities will look different for Product Marketers in each business, however the core responsibilities include:

• Market research: Conduct market research to gather market trends, comprehensive customer insights and build buyer personas.
• Define product positioning: Working closely with the product team and using customer data, develop product positioning that differentiates in a competitive landscape.
• Create clear messaging: Ensure all messaging is consistent and effectively communicates how the product solves customer pain points.
• Content production: Create internal and external content that compliments the sales process, including demonstrations, case studies and guides.
• Go-to-market strategy: Develop and execute go-to-market (GTM) plans for product launches and feature updates.
• Performance analysis: Monitor the performance of marketing campaigns and report based on product marketing KPIs. 
• Collaborate across teams: Work across the product, marketing and sales teams to ensure cohesion between the cross-functional team.

Skills and requirements

While requirements will vary, you need the following product marketing skills to take on the role:

• Proven experience in a product marketing role
• Analytical mindset, with the ability to interpret large data sets from the target market and customers
• Excellent communication and interpersonal skills
• Experience within or a strong passion for the technology industry
• A self-starter, with the ability to work independently and within a team
• Highly-organised, with the ability to manage multiple projects at once