Supporting ANEMOI with Marketing Executive hires to grow their marketing function

We began working with ANEMOI, a leading provider of Rotor Sails, in 2023. Our recruiters supported the hire of their first-ever Marketing Executive – a candidate who remains with the company today and continues to excel.  

Since then, we have placed a second Marketing Executive into the team to support their growth. They’re helping the business build a strong, high-performing foundation within their marketing team. 

Supporting ANEMOI with Marketing Executive hires to grow their marketing function

The story of ANEMOI

ANEMOI is a pioneering business operating at the forefront of sustainability and engineering innovation. Their energy saving technology offers significant reductions in fuel consumption and lowers CO2, SOx and NOx emissions by up to 30% to deliver more efficient ships. 

As the company continued to grow, it became clear that a dedicated in-house marketing function was needed to elevate their brand, produce meaningful content, and support their wider commercial goals. 

Challenge: Securing exceptional talent for a newly established marketing function

ANEMOI needed a generalist marketer who could operate confidently in a lean, fast-moving environment. Due to the nature of the company, it was important that they could absorb and translate complex technical information into engaging storytelling. It was also ideal to hold a natural interest in sustainability.  

As the company was building this function for the first time, the need for exceptionally strong talent was clear. They were looking for the top 1% of candidates — individuals who were not only skilled marketers but also aligned to the company’s values, ambitions, and technical niche. 

With a distinctive proposition and a high bar for quality, they needed access to a deeper talent pool than general advertising could reach. Following our earlier success with the wider organisation, ANEMOI naturally turned to our marketing recruiters for support. 

Solution: Deep understanding, strong collaboration, and quality-first hiring

We took a fully tailored approach, grounding the search in a deep understanding of ANEMOI's culture, business model, and long-term ambitions. By working closely with the leadership team, we were able to define and refine what “great” looked like — not just in terms of capability, but in mindset, communication style, and adaptability. 

From there, we delivered a curated shortlist of exceptional candidates, handpicked for both skills and cultural compatibility. Every candidate presented was someone the client was excited to meet. 

Result: High-performing marketing talent with long-term impact

The end-to-end process, from briefing to offer, was completed in just three weeks

The successful hire will join Anemoi in the new year, bringing fresh perspective, strong channel capability, and a mindset perfectly suited to a dynamic, purpose-led organisation. Alongside the existing Marketing Executive hired in 2023, this new addition will enhance Anemoi’s ability to create high-quality content, communicate complex ideas clearly, and drive brand visibility as the business continues to scale. 

Candidate Thought Count: 1

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Michael Judkins Customer Experience & Growth Director

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