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Building community, brand and marketplace capability for Bandai

Our specialist recruiters began working with Bandai UK, the manufacturer and master toy licensee of some of the most popular brands in children's entertainment, when they needed to engage an Amazon Marketing Specialist for the business. 

Following the success of that initial hire, Bandai expanded our partnership further, opening additional departments to 3Search and recommending the business internally as a trusted recruitment partner. We have supported them in the recruitment of 5 hires across brand, events, community and marketplace. 

Building community, brand and marketplace capability for Bandai
5
roles filled
1
year partnered
5
star reviews

The story of Bandai

Bandai is a globally recognised entertainment and toy brand with a passionate fan base, particularly within the anime and gaming communities.  

As the business continued to grow its presence in the UK, they identified events and communities as a strong growth opportunity for the brand. To achieve their goals, they needed to build a team with strong marketing capability and an authentic understanding of the fandom-driven communities surrounding the community. 

Challenge: Hiring niche marketing talent with genuine community alignment

Bandai were looking to engage marketers with either a personal interest or professional background in anime. Their search was further complicated by the fact that the company had recently moved to a full-time office working model. 

As they were trying to reach a niche pool of candidates, Bandai needed the support of a specialist marketing recruiter who could gain access to this market. 

Solution: A consultative, detailed recruitment process

Our recruitment team delivered a consultative search process for each role, including: 

  • Market mapping to identify candidates with both marketing expertise and relevant personal interests 
  • Weekly progress calls to maintain transparency and momentum 
  • Continuous market insight on salary levels and candidate availability 
  • Presenting a range of candidate profiles to help refine the brief for newly created roles

This structured approach enabled the business to explore different profiles and identify the strongest long-term fit. 

Result: Successful hires across brand, events and marketplace

3Search successfully placed multiple hires across Bandai’s marketing team, strengthening capability across brand, community engagement, events, and Amazon marketplace marketing.

These hires are helping the business deepen its connection with fans, expand community-driven marketing initiatives, and strengthen brand presence across both physical and digital channels. 

Kirsty Mackenzie, Head of Marketing
I was recommended 3Search by a colleague who was impressed with their service. The role I was recruiting for required a specific type of candidate, and Alice and Charlotte were great at listening and asking questions to understand more. The recruitment process was very smooth and efficient. Regular weekly catch ups and great communication kept the process moving.
Glyn Evans, Head of Brand
Brilliant service throughout by Alice with regular check-ins and transparent conversations about the candidates and the process. Would continue to use for all future recruitment needs.

Candidate Thought Count: 2

Hear from our successful candidates...

I am really impressed by support from Alice Curran who spotted my expertise and matched me with a fantastic job that fit me so well. Not only did she approach proactively with an opportunity, she was so spot on to follow up regularly to make sure I have all the support I need for interviews, did a run through with me before I headed to the final round, and gave me loads of encouragement and constructive feedback to ensure my success. Alice was so lovely, helpful and responsive that I can’t rate her more!
Events Manager
Was lovely getting to do my application process with Alice. Communication was amazing throughout and easy to work with. Would highly recommend for anyone!
Community Manager

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Michael Judkins Customer Experience & Growth Director

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