Supporting a Big 4 Consultancy Firm with the hire of a Global Account Based Marketing Assistant Director

As one of the world’s leading professional services organisations, this Big 4 Consultancy Firm supports multinational clients across complex transformation, technology and strategic programmes. 

In 2022, the business began expanding its global Account Based Marketing capability to strengthen client engagement across its largest accounts. This involved the creation of a brand-new role: a Global Account Based Marketing Assistant Director responsible for elevating the sophistication and scale of their ABM function. 

Given the seniority, niche skillset and global remit of the role, the team sought a partner with deep expertise in B2B marketing and a track record of placing specialist ABM talent.

This was a pivotal hire for the business, as they would be responsible for developing and maturing their ABM strategy for major global clients. The company required an individual with: 

• Extensive experience in Account Based Marketing 
• A background in large, matrixed, multinational environments 
• Strong commercial understanding of B2B client engagement 
• The credibility to work at senior levels across global account teams

Because the job title was newly created, understanding the nuances of the role and what “great” looked like was essential. The business also needed a partner who could access candidates with the right depth of global consultancy or professional services experience. That's where our consultants came in. 

Due to our long-standing relationship with the business and our strong reputation in senior B2B marketing recruitment, the hiring team partnered with 3Search. Charlotte Cozens, who had previously supported other areas of the organisation, was asked to map the market and identify candidates with the exact experience required. 

Her specialist network in consultancy and global B2B marketing meant Charlotte was able to quickly identify talent that matched the scale, complexity and international remit of the role. She conducted a highly targeted market-mapping exercise focused on specific criteria: 

• Industry experience within global consultancy or large-scale, complex organisations 
• Seniority and commercial acumen 
• Proven ABM expertise at a strategic level

To help the client make a fully informed decision, Charlotte presented a range of candidates across different experience levels and salary brackets. This enabled the team to clearly define the scope of the role and align internally on the ideal profile for this newly created function. 

The process was highly efficient, completed from engagement to offer in just two weeks.

Over three years on, the successful candidate continues to be a high-performing member of the team, contributing significantly to the growth and maturity of the firm’s ABM capability. Their success has reinforced the value of investing in specialist ABM talent within large, multinational environments. 

We continue to support different of the business, partnering on additional marketing hires and maintaining a strong, trusted relationship with senior stakeholders across the global team.