Supporting Big Bus Tours through rapid marketing team growth

We began working with Big Bus Tours, the world’s largest operator of open-top sightseeing tours, in 2023. Our specialist contract recruitment consultants have supported the business with their fast-paced, thoughtful growth as they’ve hired Content and CRM roles. 

Supporting Big Bus Tours through rapid marketing team growth

The story of Big Bus Tours

Founded in 1991, Big Bus Tours operate in over 25 cities across the globe. As a dynamic travel and tourism brand that is continuing to grow, its marketing function must grow with it.  

They often create new vacancies, leveraging fixed-term contracts to support high seasonal demand. As a result, they have built a strong relationship with our specialist contract recruiters to quickly deliver strong candidates. 

Challenge: Hiring fast-paced marketing talent for a growing global brand

The challenge for Big Bus Tours has been finding marketing professionals who can join quickly, adapt fast, and deliver immediate impact. With the business operating at speed, availability and agility were critical. 

Although it’s true thathiring quickly was important to brand growth, they also wanted to hire consciously. Their main challenge was around time management and prioritising hires. That's where our recruitment consultants came in. 

Solution: A flexible, insight-led recruitment partnership

Specialist contract recruiter, Taylor Nash, partnered closely with Big Bus Tours’ marketing leadership to design a recruitment approach that balanced speed with precision. 

Our team provided: 

  • Salary benchmarking across digital, CRM, and content roles to ensure competitiveness. 
  • Market insight and timeline planning, helping the client manage recruitment alongside a busy operational schedule. 
  • Access to a wide candidate network, ensuring fast turnaround and immediate availability of talent.

A major advantage in this partnership has been Big Bus Tours’ open-minded approach to hiring, prioritising personality and potential over direct industry experience. This flexibility allowed us to reach a broader, higher-quality talent pool and introduce candidates who could grow with the business. 

Weekly communication, market feedback, and consultative advice ensured alignment throughout each hire, while our transparent process helped the team move quickly without sacrificing quality. 

Result: Three successful hires and an ongoing partnership

To date, we’ve helped Big Bus Tours make three key hires across digital, content, and CRM:

  • Content Executive
  • Digital Content Manager
  • CRM Manager

Each hire has integrated seamlessly into the team and made a strong contribution to performance and customer engagement. 

Candidate Thought Count: 1