Supporting Billionaire Boys Club with their first CRM hire

Billionaire Boys Club is an iconic global streetwear brand known for its cult following, rich creative identity and strong presence across ecommerce and retail. When their new Head of Ecommerce joined the business, the digital function was in the early stages of evolution and CRM became an immediate priority. 

Until this point, CRM activity had been reactive and channel-led rather than strategic. The business recognised the need to build clearer customer journeys, improve retention performance, and begin laying the foundation for a future loyalty strategy. To accelerate their next phase of digital growth, the team decided it was time to bring CRM expertise in-house for the very first time. 

The brief was to find a CRM Manager who could deliver impact quickly while shaping the long-term vision. BBC needed someone who could: 

• Build structured customer lifecycle journeys 
• Lay the foundations for a future loyalty and rewards programme 
• Work cross-functionally with ecommerce, creative, and brand 
• Blend data fluency with creative thinking

As this was the first CRM hire, the role needed the support of a specialist digital marketing recruitment agency who could help the business understand the nuances of the market. Having partnered with our digital recruitment team before, the new Head of Ecommerce knew that they could rely on us to deliver. 

Following an in-depth briefing, Fabio Can Alesi delivered a focused shortlist of highly relevant CRM talent. Fabio ensured that he delivered a structured recruitment process, consistently communicating throughout, quickly scheduling interviews, and promptly delivering feedback. 

The approach balanced speed with precision, ensuring the business met exceptional talent without sacrificing fit. 

Ultimately, he created a smooth, stress-free hiring experience for both the client and the candidates.  

The successful candidate has made an immediate and meaningful impact, including: 

• Improved customer segmentation and targeting 
• Elevated email and lifecycle strategy 
• Stronger personalisation and structured journey design 
• Early contributions towards loyalty, retention, and long-term customer value

They have quickly become a key part of the digital team and a catalyst for building CRM into a strategic, revenue-driving function. This foundational hire has created a strong platform for future digital and CRM growth.