Our sales recruitment team recently partnered with Butternut Box, a leading pet food brand, to find a Regional Sales Lead for London. As one of their largest regions, they needed dedicated support to scale profitable growth.
Leveraging our expansive networks, we found an excellent hire who is strengthening the brand's presence in the region.
Butternut Box is one of the UK’s fastest-growing pet food brands, known for putting the food back into dog food. As a certified B Corp, the business is driven by a mission to make dogs’ lives healthier and happier through freshly prepared, nutritious meals.
As the brand continued to expand, Butternut Box needed to appoint a Regional Sales Manager for London to lead one of its largest B2C sales regions. The role would be responsible for driving performance through a team of freelance Brand Ambassadors, representing the brand at events, trade shows, and exhibitions across the capital.
The key challenge was finding an energetic and inspirational leader with a proven background in sales and a genuine passion for developing people. The ideal candidate needed to balance hands-on coaching and commercial acumen. They needed to be capable of recruiting and motivating a team, while embodying Butternut Box’s mission-led culture.
Our specialist recruiters partnered with Butternut Box’s internal recruitment and sales leadership teams to identify and engage sales leaders who fit their criteria.
We positioned the opportunity as a chance to join one of the UK’s most exciting consumer brands - a business where autonomy, growth, and purpose go hand in hand.
Through regular weekly calls and in-person meetings, we aligned the brief and refined the search parameters, ensuring every candidate matched the leadership profile and cultural fit required. Leveraging our established network of D2C and consumer sales professionals, we quickly delivered a high-quality shortlist, giving the business access to top-tier talent in a competitive market.
Butternut Box successfully hired a Regional Sales Manager who brought energy, leadership, and commercial focus to the London region.
The new hire has:
This appointment has helped drive performance, deepen customer connections, and reinforce the brand’s purpose-led culture - contributing to continued business growth.
Working with Sam and the 3Search team was brilliant. They really got to know our culture and what makes Butternut special. The process was fast, friendly and transparent — and we’re delighted with the hire. Our new Regional Sales Manager has fitted in perfectly and is already making a real impact on the team.Sophie Edenson Senior Talent Acquisition Manager
Candidate Thought Count: 0
