Hiring a Head of SEO to drive commercial growth through search at Checkatrade

Our specialist marketing recruiters began working with one of the UK’s top online marketplaces, Checkatrade, when they needed to identify SEO talent to help them keep up with evolving search parameters. After an initial discussion with their HR Manager, we were engaged on an exclusive retained search. 

Ultimately, we identified an excellent candidate for the role and are continuing to partner with Checkatrade as they grow. 

Hiring a Head of SEO to drive commercial growth through search at Checkatrade

The story of Checkatrade

Checkatrade is a leading UK marketplace connecting consumers with vetted tradespeople. Operating in a highly competitive and evolving digital landscape, the business continues to invest heavily in customer acquisition and demand generation to support its next phase of growth. 

At a pivotal moment for the industry, shifts driven by AI-powered search and changing consumer behaviours have redefined how businesses generate and convert demand. Checkatrade needed to onboard a strategic, hands-on and knowledgeable SEO Manager to help them navigate the AI/GEO changes to remain competitive. 

Challenge: Repositioning SEO as a commercial growth engine

Checkatrade needed to elevate SEO from a traditional traffic-driving function into a core commercial lever tied directly to revenue outcomes. 

This required hiring a Head of SEO with a rare combination of: 

  • Marketplace experience
  • Deep technical and strategic SEO capability 
  • Understanding of emerging AI/GEO-driven search dynamics 
  • The ability to operate hands-on while influencing senior stakeholders

The challenge was compounded by a highly competitive and evolving talent market, alongside previous unsuccessful attempts to hire directly. 

Solution: Retained search for pace and quality

To hire successfully, Checkatrade required a specialist partner to access a niche and hard-to-reach talent pool. They chose to work with 3Search over other recruitment agencies due to: 

  • Proven expertise in high-complexity digital and SEO roles 
  • Ability to map and access passive candidates in the marketplace space 
  • A consultative approach to shaping the brief in line with market realities 
  • Confidence in delivering a retained, high-touch search process

We delivered a retained, confidential search designed to balance pace with quality and rigour. The process included: 

  • A fully defined search strategy aligned to a refined brief 
  • Delivery of a highly targeted shortlist of 10 candidates 
  • Structured interview process, consisting of 9 first-stage interviews, 6 second-stage interviews and 2 final-stage candidates

With multiple stakeholders involved with the search, specialist recruiter, Laura McManus, helped align everyone by advising on what was realistically achievable in a market where AI SEO expertise is still emerging. This ensured a smoother, more efficient process after initial complexity and competing stakeholder views. 

Result: Strong SEO foundations for an AI-search future

We successfully placed a Head of SEO who brings: 

  • Strong marketplace experience 
  • Advanced understanding of AI-driven search evolution 
  • The ability to connect SEO performance directly to commercial outcomes

This hire represents a critical strategic addition to the business, supporting their primary objective of driving consumer demand and long-term growth through search. 

Candidate Thought Count: 1

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Michael Judkins Customer Experience & Growth Director

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