Enabling YuMOVE to scale their CRM capability in a highly competitive interim market

We first started working with pet healthcare organisation, YuMOVE, in 2023. As long-term commercial recruitment partners, they recently engaged 3Search to support interim CRM hiring. Taylor Nash was introduced as a specialist partner able to advise on niche, high-demand skillsets and support them through a complex and fast-moving hiring requirement. 

Enabling YuMOVE to scale their CRM capability in a highly competitive interim market

The story of YuMove

YuMOVE is a fast-growing pet wellness brand, focused on supplements designed to support joint health and overall mobility for pets. As the business continued to invest in loyalty marketing to maximise lifetime value, they needed to onboard additional CRM contractors to support the creation of a new loyalty scheme. 

With CRM playing a central role in customer engagement and revenue generation, strengthening this function became a key priority. 

Challenge: Building CRM capability during a period of change

YuMOVE needed to maintain momentum across their CRM strategy while navigating internal movement. 

This meant finding two interims: 

  1. Backfilling a CRM Manager role on a maternity cover basis 
  2. Hiring a Senior CRM Executive to support a newly developed loyalty proposition

They faced two key challenges in filling these roles: 

  • Interim CRM talent is highly competitive, particularly for candidates with both strategic and hands-on execution capability
  • The business needed to hire quickly without compromising on quality, while working within defined budget constraints

Failure to secure the right individuals risked delaying key initiatives, including the rollout of a new loyalty scheme. 

Solution: Advisory support and talent attraction

YuMOVE partnered with 3Search’s Taylor Nash due to her specialist focus within CRM and digital marketing, as well as her access to highly in-demand interim talent networks. 

  • The business required more than candidate delivery, choosing to work with Taylor for: 
  • Guidance on how to approach interim hiring in a competitive market 
  • Insight into candidate availability, rate expectations, and role feasibility 
  • A partner who could move quickly while maintaining quality

Taylor delivered a targeted, highly responsive search across the interim CRM market. Having mapped the market and understood the current constraints, she suggested the following to widen the search: 

  • Introducing location flexibility to widen the talent pool 
  • Exploring 4-day work arrangements to secure more senior candidates within budget 
  • Reworking one of the positions when it became clear the original brief was not viable within budget

This enabled YuMOVE to remain competitive in securing high-quality candidates. 

Result: Two successful CRM contractors

3Search successfully delivered two CRM contractors (CRM Manager and Senior CRM Executive), enabling YuMOVE to: 

  • Maintain continuity within their CRM function
  • Successfully support the rollout of a new loyalty initiative 
  • Sustain performance during a period of internal transition 

The strength of delivery led to an ongoing partnership and expansion into new areas of the business, including introductions to the wider eCommerce team. 

Helen Webb, Head of Customer Experience & CRM
Taylor helped to recruit 2 CRM roles into my team on a contract basis. In a tricky market form CRM, Taylor was able to provide insight and expertise into the best solutions we could look at, and we found 2 great candidates because of this. We have a great relationship with 3Search and will continue to use them for our perm and interim hiring.

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Michael Judkins Customer Experience & Growth Director

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