Long-term recruitment partners to Popsa, 3Search began working with the fast-growing, direct-to-consumer brand in 2020. So, when the business needed to fill a gap within its CRM team quickly in 2025, they knew they could rely on our specialist recruitment consultants to deliver.
Popsa is a fast-growing consumer app business, leveraging the power of artificial intelligence to help customers create personalised photo products.
With an already strong CRM function in place, the team had built a solid foundation around behavioural campaigns. As the business continued to scale, the Retention Director identified an opportunity to deepen customer engagement through more creative, brand-led communication.
Popsa needed to hire a CRM Manager who could complement the existing team. While the current team excelled in behavioural CRM campaigns, there was a clear gap around:
The brief was highly specific - to find someone who could combine creativity, analytical thinking, and strategic CRM expertise. Given these niche requirements, Popsa needed a recruitment partner with deep expertise in CRM hiring.
Specialist CRM recruiter, Fabio Can Alesi, delivered a targeted and efficient search, quickly identifying candidates who matched the brief.
Within just a few days, a shortlist of highly relevant candidates was presented, including the individual who was ultimately hired.
Fabio focused on understanding the nuances of the role and identifying candidates who balanced:
The streamlined and transparent process enabled the business to move quickly and make a confident hiring decision.
The entire process – from briefing to offer – was completed within three weeks. The successful hire has had an immediate impact on the CRM function.
By introducing psychological insight and storytelling into campaigns, the role has:
Just wrapped up my first time working with Fabio and wouldn’t hesitate to do so again. He quickly grasped the nuances of the brief and delivered a highly relevant shortlist within days. Despite the specialist nature of the role, the entire process was smooth, transparent, and remarkably efficient (completed end-to-end in just 3 weeks). We’re thrilled with the hire and look forward to partnering with him again in the future.
Candidate Thought Count: 1
Fabio is an excellent recruiter and a genuinely great person to work with. I recently secured a new role through him, and the whole process was smooth, clear and well-communicated. He kept me updated at every stage and provided a really thorough brief on the company ahead of interviews. I felt supported from start to finish. Thanks, Fabio!Senior CRM Manager
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