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Strengthening Bella+Duke’s CRM function during rapid growth

We began working with Bella+Duke, leading healthy raw pet food subscription service, in 2024. Our partnership began with the search for marketing leadership. As the brand invested in the growth of their revenue engine, we have supported on roles across the sales, digital, product and marketing skill sets. 

Most recently, we have supported with urgent hiring into a rapidly growing CRM team. The company was scaling fast and CRM was identified as a key driver of customer retention and lifetime value. To ensure they secured the right calibre of candidates quickly, Bella+Duke partnered with our specialist recruiters to deliver. 

Strengthening Bella+Duke’s CRM function during rapid growth
2
years partnered
13
roles filled
5
star reviews

The story of Bella+Duke

Founded in 2016, Bella+Duke was created to take away the worry of wondering if you're feeding your pet the most nutritious food. They champion pet health and wellbeing by creating nutritious pet food backed by cutting edge science. 

The company has experienced rapid growth in recent years, partnering with our recruitment consultants to support a number of permanent and temporary hires across design, marketing, product and sales. When they needed to invest in their CRM team, they knew they could rely on our recruitment consultants to deliver top talent.

Challenge: Building a data-driven CRM team to power customer growth

Bella+Duke needed to strengthen its lifecycle marketing capabilities. The goal was to develop more sophisticated, data-led CRM journeys that could drive retention, engagement, and long-term customer growth. 

The challenge was to find candidates who could balance strategic thinking with hands-on execution. They were searching for marketers who could elevate campaign performance immediately, whilst also supporting long-term growth projects. The ideal candidates needed to combine data fluency, creativity, and a proactive mindset, thriving in a fast-paced, high-growth environment. 

Solution: Specialist CRM recruitment with speed and precision

With the need to move quickly on these hires, they engaged our specialist CRM recruiters to gain access to our networks. 

After an in-depth briefing call, Fabio Can Alesi leveraged his extensive CRM network to build a targeted shortlist for each role. Both searches were delivered through a structured and transparent process: 

  • Clear timeline and feedback structure agreed upfront 
  • Interviews scheduled immediately after shortlisting 
  • Consistent, honest communication throughout 
  • Only the most relevant candidates submitted

Within just 2-3 weeks, three finalists were interviewed, and both roles were offered and accepted, delivering results faster than expected. 

Result: Two exceptional CRM hires driving retention and personalisation

Both the CRM Manager and CRM Executive have been an outstanding fit for the CRM team, delivering measurable impact within their first few months. 

They have strengthened campaign execution, introduced new personalised lifecycle journeys, and helped advance several key growth initiatives. Their strategic insight and operational excellence have positioned CRM as a central pillar of Bella+Duke’s continued success. 

I used 3Search to help me build our CRM team. I worked with Fabio, who took the time to understand exactly what we were looking for and quickly produced a shortlist of candidates. The attention to detail meant the quality of candidates was great, and we were able to find the right people with the right experience — allowing us to move quickly to hire.
Sam Norris Head of Ecommerce & CRM

Candidate Thought Count: 2

Hear from our successful candidates...

Fabio has been really supportive during my job search. He has been highly supportive end to end of recruitment processes - providing support on interview prep and also getting constructive feedback. He's a genuine down to earth nice guy. It's been a great experience working with him!
CRM Manager
Really enjoyed working with Fabio, the process didn’t take too long and he was very timely and helpful with feedback, communication and interview prep!
CRM Executive
3Search Group
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