Appointing a Head of Sales to support Flowd’s next phase of growth

Our relationship with global outbound prospecting experts, Flowd, began when they needed to engage a Head of Sales in Manchester. From the outset, there was a clear alignment on ambition, with Flowd looking for a partner that could support them in building out a high-performing commercial function at a critical stage of growth. 

Appointing a Head of Sales to support Flowd’s next phase of growth

The story of Flowd

Flowd is a pioneering growth specialist with offices in Manchester, New York and Skopje. They are on a mission to change the perception around outbound sales by delivering the best results and service to their clients. 

With their sales team growing in Manchester, they needed to onboard a Head of Sales to lead the busy team and free up the CEO’s focus. 

Challenge: Building a scalable sales function

At a crucial moment in their growth, Flowd needed to transition from founder-led sales to a structured, high-performing commercial team. They required: 

  • A Head of Sales to take ownership of the Manchester-based team 
  • Someone capable of operating as a player-coach, balancing hands-on delivery with leadership 
  • A leader who could build the foundations for scale, while embedding the right culture

The business had already engaged with several candidates, but none offered the right combination of cultural alignment, leadership capability, and experience scaling teams. With growth plans depending on this hire, the risk of delay or mis-hire was significant. 

Solution: Specialist sales recruitment support

Sam Church delivered a contingent search, designed to move at pace without compromising on quality. His approach included: 

  • Calibration of the brief to align on the ideal player-coach profile 
  • A targeted search strategy focused on candidates with experience scaling teams in similar environments 
  • A streamlined, efficient process that enabled fast progression from shortlist to final interview 

With the preferred candidate under offer with another business, Sam expertly managed the process managing the final stages of the process to ensure the right candidate was secured. 

Result: Flowd secured their preferred Head of Sales

Sam successfully placed a Head of Sales who will: 

  • Take ownership of the Manchester sales team 
  • Establish the foundations for scalable growth 
  • Enable the CEO to step back from day-to-day sales management

With this leadership in place, Flowd is now positioned to build out the wider sales function, with future hires reporting into the newly appointed role. 

Morgan Halliday, Operations Manager
3Search took the time to really understand our commercial goals and culture before going to market. The result was a and a Head of Sales we’re genuinely excited to welcome to the team. Not only does the candidate bring impressive experience, but they’re also an excellent cultural fit, which is something that’s incredibly important for us as a scaling business.

Candidate Thought Count: 1

Hear from our successful candidates...

Sam Church was fantastic. He contacted me quickly made clear he might have a suitable role. Showed real interest and desire to help me from start to finish. His communication and knowledge of the job was very professional. I would 100% recommended him as a recruiter.
Head of Sales

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Michael Judkins Customer Experience & Growth Director

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