Our relationship with the UK’s highest-rated ready-to-eat meal delivery subscription, Frive, began as they entered a period of rapid growth. At this point, marketing had become a genuine commercial growth lever, and so they were investing in the team to scale output.
We built a specialist recruitment team to individually support each of Frive’s hiring needs in CRM, content, marketing and growth.
Frive is a high-growth D2C meal subscription brand. Positioned as a challenger brand, the business has been scaling aggressively, investing heavily in its customer acquisition, retention, and brand positioning strategies.
At a pivotal moment in its journey, marketing had evolved into a core commercial growth driver, requiring greater specialisation, structure, and capability to sustain momentum in a crowded subscription landscape.
Frive needed to rapidly strengthen its marketing function across multiple specialist disciplines to support its next phase of growth. This was not a single hire brief, but a broader challenge of building a high-performing growth engine spanning CRM, performance marketing, and content.
The complexity sat in identifying commercially minded operators from relevant D2C, subscription, and ecommerce businesses, whilst ensuring strong cultural alignment with a fast-paced, mission-driven environment.
With internal bandwidth stretched due to ongoing growth, the business faced the risk of slowing momentum if hiring could not be delivered quickly and with precision. Frive required a specialist partner with deep access to the London D2C and growth marketing talent market, alongside the ability to deliver at pace.
3Search’s established network across growth, CRM, and content talent, combined with our reputation within the challenger brand ecosystem, positioned us as a natural partner.
Our ability to access highly relevant passive candidates, alongside delivering curated shortlists rather than volume-led pipelines, gave the business confidence that we could operate as an extension of their internal team.
We led multiple concurrent searches across Frive’s marketing function, each delivered through a highly targeted and collaborative approach. Each role was managed by specialist consultants, ensuring depth of market knowledge and precision in candidate identification.
The process was structured around:
This allowed the business to maintain pace without compromising on quality or consistency across hires.
3Search successfully delivered four strategic hires across Frive’s marketing function:
These hires have strengthened the business across customer acquisition, retention, content, and growth strategy, forming the foundation of a more scalable and sophisticated marketing engine.
At a critical stage of growth, this has positioned Frive to continue building momentum in an increasingly competitive D2C subscription market, while establishing a long-term partnership with 3Search.
3Search listened incredibly well to every brief and adapted quickly whenever requirements evolved. The team were organised, thorough, fast-moving, and consistently proactive throughout the process. Ultimately, they secured exceptional talent for Thrive that matched exactly what we were looking for. We’re really excited by what these hires are going to bring to the business.
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