Our specialist financial services recruiters began working with Hg Capital – a leading investor in European and transatlantic software and services businesses – in 2022.
Over the years, we have supported with the evolution of their marketing team to match the changing view of marketing within the PE sector. With new roles being created, they needed the support of our expert recruiters to shape the roles and deliver strong hires.
Hg is a leading investor in European and transatlantic software and services businesses. They help to build sector-leading enterprises that supply critical software applications or workflow services to deliver intelligent automation for their customers.
With a vast European network and strong presence across North America, their portfolio spans more than 55 companies worth c.$180 billion in aggregate enterprise value.
Our partnership began with Hg Capital when their view of marketing evolved. The firm needed to build a modern, multi-disciplinary team to stay competitive in the industry.
The private equity landscape has shifted significantly in recent years, demanding new levels of sophistication from marketing. Hg needed a recruitment agency who could act as an advisor, helping to shape each brief as their needs evolved and define what the “right talent” looked like at each stage of growth.
They required marketers who not only understood the intricacies of the PE environment, but who could grow with the firm and add value long-term. In a niche and highly competitive market, they needed a partner with deep sector knowledge and established access to this calibre of talent.
Our team, led by Jaemien Serrano, has since supported Hg in hiring several critical marketing roles for the first time.
We partnered with Hg Capital on a series of collaborative searches, acting as an extension of their internal talent team.
Many of the roles were newly created, so we provided advisory support on structure, salary benchmarking, and role design. By presenting candidates at varying levels and from different backgrounds, we helped to refine what ‘good’ looked like for each hire.
Through transparent communication, regular feedback loops, and market insights, we ensured every shortlist was precise, relevant, and aligned with the firm’s goals.
Since 2022, Hg Capital has successfully built a strong, multi-channel marketing function that supports the firm’s brand, internal communications, and events strategy. These hires have enhanced their digital footprint, strengthened communication across stakeholders, and delivered measurable improvements in marketing output.
Our partnership continues today, extending to portfolio businesses within the wider Hg network as they scale their own marketing teams.
We’ve been working with Jaemien and the team at 3Search since 2022, and they’ve become a real extension of our team. Over the past few years, we’ve partnered on a number of permanent and temporary hires, and every experience has been collaborative, straightforward, and genuinely enjoyable. What really sets 3Search apart is how well they get us. They take the time to understand not only the skills we’re looking for, but also the kind of people who’ll fit and thrive here. They’re great at helping us shape each brief, offering thoughtful advice and honest feedback throughout the process. The candidates they put forward are always strong, and their communication is spot on – clear, proactive, and consistent. They don’t just fill roles; they genuinely care about finding the right people for the long term. Working with 3Search feels easy and natural, and we know we can rely on them every time.Tom Eckersley Head of Marketing and External Affairs
Candidate Thought Count: 1
Matthew was instrumental in my latest career move. He helped with my initial job search and found a fantastic placement. He was supportive and took extra time and care to understand my career goals and to get to know what would be my best next move. This has resulted in a fantastic opportunity with an impressive company, which I'm really enjoying. I would highly recommend 3Search and, in particular, Matthew. I have been in my new role for a few months, and he still checks in to see how things are going!Internal Communications Manager
