Appointing iGuzzini’s first UK Marketing Manager to support market entry

Our relationship with lighting manufacturer, iGuzzini, began when they needed to move quickly on a critical first marketing hire for the UK. With a clear structure and approach to the market, we identified an excellent Marketing Manager for the business. 

Appointing iGuzzini’s first UK Marketing Manager to support market entry

The story of iGuzzini

Founded in 1959, iGuzzini is an established Italian lighting manufacturer recognised for its architectural and design-led solutions. With a large global footprint and a recent brand update, it was time for the organisation to onboard their first marketer in the UK. 

At a pivotal moment, the business was investing in building a stronger presence in the UK market, requiring local expertise to translate global brand strength into regional growth. 

Solution: A targeted marketing search

We led a focused, targeted search for a Marketing Manager capable of operating as a standalone function in the UK. 

Key elements included: 

  • A tightly defined brief aligned to both local and global expectations 
  • A highly curated shortlist of candidates with relevant B2B and regional experience 
  • A structured, efficient interview process with all stages pre-booked to avoid delays

This approach enabled fast decision-making and ensured momentum was maintained throughout. 

Result: The first UK marketer for iGuzzini

We successfully placed a Marketing Manager – iGuzzini’s first dedicated marketing hire in the UK. 

The role will play a key part in: 

  • Building brand visibility in the UK market 
  • Supporting regional commercial growth 
  • Establishing the foundation of a scalable marketing function

The hire represents a critical step in the business’s UK expansion strategy. 

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Michael Judkins Customer Experience & Growth Director

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