Recruiting an interim B2B Marketing Manager during peak season

Our interim recruiters worked with Medica, a leading telehealth services business, to identify a B2B Marketing Manager on an interim basis. With a member of the team going on maternity leave, they needed to find a suitable cover during the busy holiday period. 

Recruiting an interim B2B Marketing Manager during peak season

The story of Medica

Founded in 2004, Medica provides market leading radiology and pathology diagnostic services by connecting healthcare professionals and organisations with talent and technology. Working with over 50% of NHS organisations, their high-quality service delivery and clinical governance makes Medica the partner of choice for over 200 clients worldwide. 

With a member of the marketing team heading on maternity leave, they needed to quickly source an interim marketer to manage their workload. Having partnered with their Group Head of Marketing, Events and Communications, Helen Lawton, previously, we worked with the hiring team at Medica to find the right candidate. 

Challenge: Finding a healthcare marketing specialist at speed

Medica faced a significant challenge recruiting an interim B2B Marketing Manager during the busy holiday season when time was tight.  

The role required a candidate with a strong background in B2B marketing, a deep understanding of the healthcare sector, and the ability to lead high-impact campaigns from day one. As this was a fixed-term position, it was essential to find someone who could start immediately, quickly build relationships, and deliver results in a fast-paced environment. 

When Helen, a former 3Search candidate, joined Medica and was tasked with making this hire, she reached out to Sarah Jones after her own positive experience. Medica hadn’t previously worked with agencies that had a dedicated marketing focus. However, the urgency and level of specialism required called for a more targeted approach.

Solution: A focused search and fast delivery

Sarah acted as an extension of the Medica team, managing the entire recruitment process for them. She quickly took a detailed brief and mapped the market across relevant salary levels to identify available talent. From there, Sarah conducted all first-stage interviews, providing comprehensive notes and insights to support confident decision-making. 

Despite the time pressures and complexity of the brief, Sarah delivered a shortlist of outstanding candidates within days. Running a streamlined two-stage virtual process, she kept things moving quickly while maintaining quality and rigour. 

Her proactive communication and deep understanding of both marketing and healthcare sectors ensured that Medica could make a confident, informed hiring decision without delay. 

Result: A fast, high-quality hire making immediate impact

Thanks to 3Search’s speed and expertise, Medica successfully appointed their interim B2B Marketing Manager. 

They hit the ground running, quickly building strong relationships across the business, and leading several key campaigns within their first weeks. The speed and quality of the hire has made a real difference in the team. 

Candidate Thought Count: 1