Challenge: Finding a healthcare marketing specialist at speed
Medica faced a significant challenge recruiting an interim B2B Marketing Manager during the busy holiday season when time was tight.
The role required a candidate with a strong background in B2B marketing, a deep understanding of the healthcare sector, and the ability to lead high-impact campaigns from day one. As this was a fixed-term position, it was essential to find someone who could start immediately, quickly build relationships, and deliver results in a fast-paced environment.
When Helen, a former 3Search candidate, joined Medica and was tasked with making this hire, she reached out to Sarah Jones after her own positive experience. Medica hadn’t previously worked with agencies that had a dedicated marketing focus. However, the urgency and level of specialism required called for a more targeted approach.