Our specialist recruitment consultants partnered with Medivet, leading veterinary care provider, in 2024. At the time, they were undergoing a CRM transformation and needed the support of a CRM Analytics Manager.
We worked closely with the team to find an excellent hire who has truly made an impact on the organisation.
Founded in 1987, Medivet is one of the UK’s leading veterinary care providers. With more than 350 practices, they’re dedicated to helping pets live a long, happy, and healthy life.
In 2024, they underwent a major CRM transformation - migrating to Microsoft Dynamics 365 and scaling their data-driven marketing efforts. To make this a success, they needed to hire a CRM Analytics Manager who could bridge the gap between marketing, technology, and data.
The brief called for someone with:
This was a critical hire to help Medivet deliver smarter, more personalised communications across more than 350 clinics. However, after months of searching both directly and via another recruitment agency, they hadn’t found anyone with the right combination of technical expertise and strategic experience.
Our recruitment consultancy was recommended through industry connections, and the hiring manager partnered with Tommaso Lucentini, our CRM and analytics specialist.
Tommaso began by consulting with the Marketing Director to reposition the brief, ensuring it resonated with the market. He highlighted the ability to lead this transformative project and make a real impact on the company. From there, he launched a targeted headhunting campaign, engaging CRM and data leaders with proven experience in platform migration and customer journey automation.
The process was designed to move fast without compromising quality. Within 12 weeks, Tommaso delivered:
Throughout the search, Tommaso provided regular market updates, transparent communication, and feedback loops that helped Medivet refine the brief and make an informed decision.
Medivet successfully appointed a CRM Analytics Manager with hands-on Microsoft Dynamics experience and the strategic insight to lead their CRM transformation.
The new hire is now embedded within the marketing team, leading automation workflows, dashboard reporting, and segmentation strategy. Their work has already accelerated Medivet’s move toward data-led, customer-first marketing, enabling more personalised communications and improved campaign performance across the business.
Tommaso was instrumental in helping us find the right candidate for a highly specific CRM role. We had a very clear—and challenging—set of requirements, and I know it wasn’t an easy brief to fill. But throughout the process, Tommaso kept momentum high, consistently delivering strong profiles that met both our technical and strategic expectations. In the end, we were fortunate to have two excellent final-stage candidates and are thrilled to have secured someone who will play a key role in elevating our CRM strategy. We’re very pleased with the outcome.Marketing Director
Candidate Thought Count: 0
