Identifying Rise & Fall's brand marketing leader to unlock the next stage of growth

Rise & Fall is a modern luxury brand on a mission to make premium quality accessible. From bedding and basics to knitwear and homeware, their products combine craftsmanship, ethical production, and timeless design – without the traditional mark-up.

With rapid UK growth and fresh VC-backing, the business is now entering a new chapter: scaling internationally, expanding its category presence, and investing in brand as a key growth lever. To support this, they needed a senior brand marketing leader who could turn creativity into commercial impact.

The brief combined creative ambition with commercial rigour. This wasn’t just about storytelling - Rise & Fall needed a leader who could connect brand with numbers. Someone who could elevate creative output while linking campaigns to tangible revenue outcomes.

They were looking for a unique mix:

• A brand purist who understood performance levers
• A creative thinker who could lead execution at pace
• A commercially minded marketer who could hold their own at board level

It was a nuanced search – the kind of brief that required deep market knowledge and a structured approach.

We were retained to lead the search and got to work immediately. After a detailed discovery process with the founder and creative leadership team, we mapped the market, benchmarked key profiles, and built a targeted shortlist.

The process included:

• 8 shortlisted candidates
• 4 final interviews
• 1 exceptional offer and acceptance

We provided weekly feedback loops and shaped expectations throughout, ensuring alignment on both the candidate profile and market realities.

The successful candidate joins the senior leadership team, reporting directly to the founders. They bring the creative ambition, strategic thinking, and hands-on execution needed to take Rise & Fall to the next level – both in the UK and internationally.