Finding Vitabiotics a Senior Social Media Manager to maintain brand momentum during a maternity cover period

Founded in 1971, Vitabiotics is the UK's leading vitamin company and one of the most recognised brands within the global vitamins and supplements market. With a portfolio that includes household names such as Wellwoman, Wellman, Pregnacare and Perfectil, the business operates across multiple international markets and continues to invest heavily in brand, digital and ecommerce growth. 

As a consumer-focused health and wellbeing brand, Vitabiotics relies on social media to engage directly with customers, support product launches, amplify influencer partnerships, and strengthen brand awareness across an increasingly competitive market. Maintaining a consistent and engaging social presence is therefore critical to both brand performance and customer engagement. 

At a pivotal moment for the marketing team, Vitabiotics needed to find an immediately available Senior Social Media Manager for a 12-month maternity cover contract. 

With the existing Social Media Manager already on leave, the team faced the challenge of sustaining content production, managing a highly engaged online community, and delivering ongoing brand campaigns without disruption. The role required someone capable of stepping into an established function immediately and maintaining momentum across multiple social channels. 

The brief demanded a combination of: 

• Proven B2C social media expertise 
• Strong content creation and community management capabilities 
• Experience working with influencers and high-profile talent 
• Immediate availability 
• The ability to operate effectively with minimal onboarding

The urgency of the requirement significantly reduced the available talent pool and increased the importance of securing the right hire quickly. 

Specialist contract recruiter, Taylor Nash, delivered a highly targeted search focused on immediately available social media professionals. 

Leveraging her extensive network and database of pre-qualified talent, Taylor quickly identified candidates with the necessary blend of strategic and hands-on social media expertise. 

Within days, she presented a curated shortlist of five candidates, each possessing relevant industry experience, strong campaign credentials and the ability to make an immediate impact. 

The process resulted in: 

• Five shortlisted candidates 
• Three final-stage interviews 
• One successful appointment

Given the urgency of the hire, Taylor helped to streamline the interview process, coordinating stakeholders, and managing candidate engagement to minimise delays. 

When scheduling challenges threatened to slow progress, Taylor managed communications with all parties to maintain momentum and keep high-quality candidates engaged throughout the process. 

The successful Senior Social Media Manager stepped seamlessly into the role, ensuring continuity across Vitabiotics' social media activity during the maternity cover period. 

The appointment provided immediate stability for the marketing team, allowing content delivery, community engagement, and campaign performance to continue without disruption.