Helping Serviceware hire a pivotal Digital Marketing Manager

We began working with Serviceware, a software solutions and strategy business, in 2025. They got in touch with the need to find top talent for a newly created Digital Marketing Manager role. 

Following a targeted search, we found an excellent candidate for the role who made an immediate impact on the business. 

Helping Serviceware hire a pivotal Digital Marketing Manager

The story of Serviceware

Serviceware was founded in 1998 and has since experienced rapid growth, opening 14 offices across Europe. They have built a unique solution and consulting offering for the digitisation and automation of service processes, which companies can use to increase their service quality and lower service costs.

When the business needed further digital marketing support, they created a new Digital Marketing Manager role in the team. This introduced a key skill set to support the execution of further digital marketing campaigns.

Challenge: Finding a hands-on marketing lead to drive daily operations

Serviceware had struggled to find suitable candidates through direct applications, and time was of the essence when they got in touch with our recruitment agency. The business required a proactive marketer who could step in quickly and maintain marketing momentum. 

The challenge lay in finding an individual with the right balance of technical skill, independence, and cultural fit. They needed to be capable of driving campaigns, managing platforms, and supporting commercial growth across the business. 

Solution: A targeted and transparent search process

Our marketing recruiters were chosen to support on this search thanks to our deep understanding of the technology sector and hands-on approach to recruitment. Katie Scott was best positioned to lead a targeted digital marketing search. She began with a deep market mapping exercise to ensure full coverage of available talent across the B2B technology sector. 

Katie maintained regular communication with the hiring team throughout, offering market insight and transparent updates at every stage of the process. To ensure a successful hire, she provided: 

  • Comprehensive market mapping to identify the strongest candidates. 
  • Salary benchmarking to ensure the role was positioned competitively and appealed to top-tier talent.

This approach gave Serviceware confidence that the brief was being executed with precision and that every suitable candidate was being reached. 

Result: A successful hire and an ongoing partnership

Serviceware onboarded a Digital Marketing Manager who has already made a strong impact, quickly settling into the business and taking ownership of marketing delivery. 

Candidate Thought Count: 0