Sneak Energy was founded in 2018 as an alternative to energy drinks. The business produces a clean, zero-sugar, powdered energy formula in tubs, sachets and pre-mixed cans made with natural colours and flavours to appeal to consumers who care about the ingredients they consume.
We first began working with Sneak Energy in the summer of 2022. Post-pandemic, the business had to restructure the marketing department in order to set itself up for future growth. As a result, Sneak Energy brought in Mehul Garg as their Interim CMO.
Mehul has a history of supporting direct-to-consumer brands in their growth plans and building out their marketing teams. In this instance, he worked with Sneak Energy to create new marketing capabilities and roles to help implement the business’ three-year growth plan.
3Search Director, Michael Judkins, was contacted by Mehul for support on a number of marketing and digital roles, including...
Sneak Energy were faced with the challenge of finding talent with the right marketing skill set and the suitable mindset to support a start-up in their growth period. As the company is based in Manchester, their search was intensified by the smaller talent pool.
The business was also looking to improve the diversity of its marketing team. When we first began working with Sneak Energy, there were only two women in marketing.
We are pleased to say that we were able to source top talent for each role and more than double the number of women in their marketing team, resulting in a “far more rich and inclusive” culture.
Michael built a team of specialist e-commerce, brand, CRM and data recruitment consultants in order to best support Sneak Energy with each hire.
Each specialist recruiter worked closely with Mehul to understand the company culture, goals for the future and detailed briefs. They kept regular communication throughout the process to allow updates from both sides of the search. Regular and open communication was key to the success of the team build.
Our specialist recruitment consultants utilised their experience, knowledge and networks to advise best-practice on each role and source top talent. As Sneak Energy needed each hire in their Manchester office three days a week, our consultants ran specific searches to identify talent that were within a close enough radius to commute to the office. The individual searches consisted of a combination of advertising across suitable platforms and specific headhunting searches to generate strong shortlists.
I’ve worked with Michael and Charlie for a number of years as both candidate and client. As I had such an excellent experience with 3Search in the past, I knew that when I started working with Sneak, they would be best equipped to support a big team build across multiple specialities. Like many brands, our main challenge was to find the talent with the right skill set and mindset suitable for start-up culture. I was also keen to improve the gender diversity of the team. When I joined, we only had 2 women in marketing and now we have more than doubled this number to 6. This diversity has made our culture far more rich and inclusive. Overall, we built a strong team for Sneak Energy and I would happily recommend 3Search to anyone looking to do the same.Mehul Garg Interim CMO
Candidate Thought Count: 2
I reached out to Michael at 3Search whilst looking for new opportunities in the e-commerce sector. I was looking for a new role that would challenge me and allow me to develop my career at a company which would be the right "culture fit" for me. The level of service I received was beyond my expectations, I felt that Michael cared about finding the right role for me as a candidate rather than just filling positions available. Throughout the whole recruitment process Michael was supportive and checked in frequently, this helped me in both preparation for different stages of the recruitment process and allowed me to digest feedback from the company in between interviews. I felt that Michael went above and beyond in ensuring the process was not only seamless but efficient and I never felt like I was left in the lurch. I would highly recommend both 3Search and Michael to any one I know who was actively seeking a new role in the e-commerce sector, I feel confident that their experience would be as positive as mine.Jodie Beevers E-commerce Manager
Liz Hopkins from 3Search made my candidate experience exceptional! The whole process was dealt with in a professional yet friendly manner. Liz was at hand to deal with any query in a timely manner and ensured I was fully prepped. 10/10 would recommend.Eleanore Chetcuti Brand Director
