Appointing an Enterprise Account Executive to support Sonar’s international growth

Our sales recruitment consultants began working with Sonar, the trust and verification layer for AI code, following significant funding. The organisation has partnered with 3Search across multiple hiring projects across the EMEA and US. In the UK, Luca Joannides onboarded an Enterprise Account Executive to cover the UK and Ireland market. 

Appointing an Enterprise Account Executive to support Sonar’s international growth

The story of Sonar

Sonar operates in a high-growth, technology-driven market, helping developers deliver high quality and secure software by analysing code they write, AI-generated code, and code leveraged from third parties (like open source libraries).  

Following a major funding event, entered a critical phase of commercial expansion. With increased investment came the opportunity (and pressure) to scale revenue internationally and establish a stronger presence across key markets, including the UK and Ireland. 

Challenge: Building revenue capability to capitalise on growth

Following a new round of funding, Sonar needed to accelerate its commercial function by hiring an Enterprise Account Executive focused on the UK and Ireland market. 

The challenge was not simply filling a role, but securing a candidate capable of: 

  • Operating in a high-growth, evolving business 
  • Driving new revenue in a competitive enterprise market 
  • Representing the brand effectively during a key expansion phase

Recognising the need for a specialist search partner with deep access to enterprise sales talent, Sonar sought external recruitment support. 

Solution: Accessing a niche sales talent pool

Specialist recruiter, Luca Joannides, worked with the hiring team, delivering a defined 5-stage search process, designed to balance pace with quality. Luca operated as a strategic partner throughout, ensuring both client confidence and candidate quality at every stage. 

His approach included: 

  • Weekly check-in calls to maintain alignment and momentum 
  • Face-to-face client engagement to strengthen partnership and understanding 
  • Direct candidate interaction to ensure quality control and cultural fit

This consistent, high-touch approach ensured a seamless, clear and confident hiring experience. 

Result: A high-quality hire

Luca successfully delivered the hire of an Enterprise Account Executive to drive Sonar’s growth across the UK and Ireland. 

In total, 3Search has delivered 9 new hires into the business, with this most recent appointment representing a key addition to their international revenue function. 

Candidate Thought Count: 1

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Michael Judkins Customer Experience & Growth Director

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