tails.com is a customisable direct-to-consumer pet food business. This subscriptions brand develops unique and personalised dog food recipes based on your dog’s age, breed, lifestyle and more to ensure they receive the right nutrition.
tails.com
4
years partnered
6
successful placements
5
star satisfaction
Our work with tails.com
tails.com needed support from a marketing recruitment agency with key hires as they continued their European expansion across six more countries. In order to achieve their goals and reach customers in these new territories, they required our help with building a new Performance Marketing Team. So far, we have helped tails.com hire 6 roles, including...
- Performance Marketing Director
- Head of Direct & Offline
- Direct & Offline Manager
- Head of Affiliate
- Affiliate & Partnerships Manager
- Senior Digital Marketing Executive
Working with tails.com on a retained talent search
We were really pleased that tails.com chose to engage us on a retained basis.
This allowed us to commit more of our resources, efforts and skills to the team build, something that was incredibly important due to the significance of the hires and the large number required for this project. This means that we were able to map the market for them and screen candidates to ensure they were the right fit for the business.
Taking a consultative approach to the recruitment process
When we began working with the hiring team at tails.com, they had an idea of what candidates they were looking for and what their hiring priorities were.
Co-founder, Andy Sellers, and Director, Michael Judkins, took a consultative approach to the team, offering advice based on their previous experiences and expertise. As a result, they went above the usual expectations of recruitment agencies and would offer different solutions for this recruitment challenge.
Finding senior marketing hires
There were three key areas within the team build (Digital, Direct & Offline, and Affiliates & Partnerships), meaning there were three 'Heads of' positions to be filled. The Head of Digital role was filled in-house, whilst 3Search identified both the Head of Direct & Offline and Head of Affiliates & Partnerships.
Helping tails.com go global by building out their digital marketing teams
Once we had filled these leadership positions, we were able to move on to the more junior roles in the team. We were also asked to hire Managers into the team who would report into Samantha.
These positions had specific language requirements. For the Direct & Offline Manager role in particular, it was critical that they were fluent in French as tails.com continued to expand in this market. Marion Queffurus fit the role perfectly.
3Search moved quickly. We had both the Head of roles and a manager-level role filled swiftly. Our junior positions required candidates who spoke specific languages. This was another challenge, but the guys at 3Search were able to get these roles filled quickly, too. The final piece of our jigsaw was our Performance Marketing Director. We considered treating this role as a specific executive search but, after their initial work, we felt confident that 3Search could deliver on this project too. Ultimately, we ended up hiring a fantastic candidate who we are excited to work with and take our function forward as we grow. I’d happily recommend Andy, Michael and the 3Search team.
Following a recommendation from our internal recruitment team, we started working with Andy and Michael and the team at 3Search on a number of positions. Overall, I’m really happy with the outcome of the project and we’ve continued to use them since the team build. I’d have no problem recommending 3Search to other brands looking to hire top marketing talent.
Hear from our successful candidates...
I worked with Michael at 3Search when I was looking for a new role during COVID. With the market being highly saturated and the majority of companies freezing recruitment, I was aware of how difficult it might be to find a company whose culture and outlook aligned with my own. Michael was positive from the get-go and only got in touch with positions which entirely resonated with my experience and preference. Michael took time to coach me through each stage of the interview process, providing valuable input about Tails.com and the team, which helped me secure my new role. He is extremely genuine, a great communicator and went over and above to keep me informed throughout, removing much of the stress of the process. I would highly recommend Michael & the team at 3Search & I thank them for all of their support.
Jasmin has been great to work with- extremely professional and a fantastic experience from beginning to end. Jasmin kept me in the loop every step of the application process and was a great support throughout the entire recruitment process. She gave me total confidence, guiding me in terms of preparation and it was always on hand to help. Couldn’t recommend working with Jasmin enough. Thank you for setting me up with my next role!
Jasmin is everything a recruiter should be. She genuinely cares about finding you the role within a company that's right for you, as well as getting you the package you are happy with. Jasmin offers great support throughout the process & I can't thank her enough for helping me land my new role. Highly recommend working with Jasmin.
