Appointing specialist Amazon talent to accelerate Tetrosyl’s marketplace growth

Tetrosyl is one of the UK's largest manufacturers and distributors of automotive cleaning, maintenance and car care products, supplying consumers and retailers across global markets. 

As Amazon became an increasingly important growth channel, the business needed to strengthen its internal marketplace capability. With a substantial Amazon operation already in place and significant advertising investment behind it, securing the right talent became critical to sustaining growth and maximising performance. 

Tetrosyl had built a significant global Amazon business but consistently struggled to attract candidates with the specialist skills required to scale it further. 

The challenge was partly geographical. Based in Rochdale, the business was competing for a niche talent pool that is typically concentrated in larger city hubs, such as London or Manchester. This was complicated further by their in-office policies. 

There was also a positioning challenge. While Tetrosyl operates a sizeable Amazon account supported by substantial advertising budgets, automotive cleaning products are not always an immediately compelling proposition for candidates. The opportunity therefore needed to be reframed around the scale of responsibility, commercial impact and growth potential of the role. 

At a pivotal moment for the business, the next phase of growth required specialist marketplace expertise that was not easily accessible through conventional recruitment channels. 

Historically, Tetrosyl had not used recruitment agencies. However, the discussions with Patrick demonstrated a specialist understanding of the Amazon ecosystem that few recruiters could offer. 

Beyond access to talent, the business needed guidance on the realities of the Amazon candidate market, including the relationship between location, flexibility, salary and candidate quality. 3Search’s Patrick Murray was selected as a partner because of his sector knowledge, established network and ability to provide strategic counsel throughout the hiring process.  

3Search was engaged to support the recruitment of an in-house Amazon Account Manager as the business transitioned away from agency support. 

Patrick delivered a highly targeted search focused exclusively on Amazon professionals with the commercial and technical expertise required to manage and grow a complex marketplace operation. 

The process was intentionally collaborative. He worked closely with stakeholders to calibrate candidate profiles, salary expectations and working arrangements, presenting a range of suitable talent and providing continuous market feedback throughout the search. 

Regular communication, candidate management and refinement of the brief ensured the process remained aligned with both business requirements and market realities.

Tetrosyl successfully secured the specialist Amazon talent required to strengthen its in-house marketplace function. The hires provided the expertise needed to support the continued growth of a strategically important revenue channel, and the success of the partnership led the business to return to 3Search to recruit an additional Amazon specialist role.