Appointing a Field Marketing Manager to drive pipeline growth at Tricentis

Our specialist recruiters began working with global leaders in agentic quality engineering, Tricentis, when they were looking to appoint a Field Marketing Manager. As the role went unfilled for some time, they recognised the need for a specialist technology marketing recruiter. We transformed the process, resulting in a hire within six weeks. 

Appointing a Field Marketing Manager to drive pipeline growth at Tricentis
6
weeks to hire
7
candidates identified
1
hire made
5
star reviews

The story of Tricentis

Tricentis is an AI-powered global enterprise technology business specialising in continuous testing and quality engineering solutions. Operating in a competitive, fast-paced market, the business supports large-scale organisations in accelerating software delivery and improving application quality. 

At this stage of growth, marketing played a critical role in supporting commercial teams, driving pipeline, and enabling revenue growth across regions. Tricentis needed to strengthen its regional marketing capability with a Field Marketing Manager who could operate both strategically and tactically. 

Challenge: Hiring a commercially aligned Field Marketing Manager in a saturated market

The role had been live for some time when Tricentis engaged 3Search. With existing recruitment support focused on sales recruitment, they recognised the need for a specialist marketing partner with deeper expertise in the field.  

The successful candidate needed to: 

  • Understand the complexities of enterprise technology sales cycles,  
  • Work closely with commercial teams 
  • Build marketing programmes that would directly support pipeline generation and revenue growth 
  • Thrive in a fast-paced scale-up

The complexity was heightened by the fact that the role had already been live for a prolonged period. Much of the active candidate market had been approached, leaving a limited and highly competitive talent pool. 

Solution: Reaching an untapped segment of the candidate pool

Tricentis chose to partner with 3Search due to our specialist focus within technology marketing recruitment and our deep understanding of the Field Marketing function. 

They required more than candidate delivery. They needed a partner who could: 

  • Access untapped, hard-to-reach talent 
  • Provide market insight and guidance 
  • Act as an extension of their internal hiring team 

Tricentis partnered with our specialist consultant Katie Scott, who took a consultative approach and leveraged her established network within enterprise technology marketing to deliver a highly targeted search. 

Given the constraints of the existing candidate pool, the strategy focused on: 

  • Identifying passive candidates not previously engaged 
  • Mapping relevant competitor organisations 
  • Leveraging our network to surface high-quality, niche talent 

We worked in close partnership with stakeholders throughout, maintaining regular feedback loops to refine the search and ensure alignment across both capability and cultural fit. 

Result: Transforming the recruitment process

The role was successfully filled within six weeks of engagement. 

Seven candidates progressed through the interview process, with the successful candidate immediately emerging as the standout hire. Their blend of enterprise technology experience, commercial mindset, and hands-on approach made them a strong fit for both the role and the wider business. 

Since joining, they have made an immediate impact, contributing to marketing execution and supporting pipeline generation from day one. 

Candidate Thought Count: 0

Start your talent search with the UK's leading recruitment agency today.

Michael Judkins Customer Experience & Growth Director

We can do the same for you!