Building out World of Books' commercial teams with the right hires

Our team began working with World of Books Group, an online retailer, in late 2024. When the business needed to scale their sales and customer success teams, they needed specialist recruitment support. 

Tamsin Broster worked closely with the brand to quickly deliver excellent shortlists of qualified candidates. From there, they were able to make two excellent hires.

Building out World of Books' commercial teams with the right hires

The story of World of Books Group

Founded in 2002, World of Books is a circular economy pioneer and the UK’s largest retailer of used books. Their purpose-driven model supports sustainability by finding new homes for millions of pre-loved books each year. They have since expanded globally, operating both B2C and B2B channels to support their mission of promoting reuse, reducing waste, and making reading accessible to all. 

Challenge: Scaling the sales and customer success functions

We partnered with World of Books on two hires: 

  • A Field Sales Executive based in the North of England with a valid driving licence for client visits. 
  • A Customer Success Manager with a commercial mindset and strong analytical skills. 

Despite their internal efforts, they had struggled to find the right talent, so they decided to engage recruitment agencies for additional support. 

Both roles were remote-first, so it was important to find candidates who would thrive in this environment. Having partnered with their Business Development Director in the past, World of Books had experienced our tailored recruitment experience first-hand. So, when they needed to expand their sales and customer success teams, the company knew they could rely on 3Search to deliver.  

Solution: A thorough search approach

Specialist sales recruiter, Tamsin Broster, worked closely with the World of Books team to map the market carefully and explore a range of avenues. She quickly presented a shortlist of highly qualified candidates. 

Throughout the process, we remained honest about market challenges and adapted the search strategy as needed to ensure the best outcome. 

Tamsin kept regular communication, with weekly and sometimes daily check-ins, to maintain momentum. Here, she suggested that the final interview stage be conducted in-person. Despite the role being remote-first, this allowed the team to better assess culture fit and personality. They found this extremely valuable in their decision-making, especially as the two final candidates were both strong options. 

Result: High-performing hires driving growth

The two successful candidates are already contributing to World of Books’ success. The Field Sales Executive has taken ownership of their territory, becoming profitable and adding real value to the sales team. Meanwhile, the Customer Success Manager is managing key accounts, helping to ensure customer satisfaction, driving renewals, and identifying new revenue opportunities. 

With a strong foundation now in place, we look forward to continuing our work together to scale their teams across sales and marketing as the business grows. 

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