3Search began working with pioneering consumer goods brand, Wype, as they entred a new period of growth. Following the appointment of a Head of Growth by our executive search team, Wype engaged our specialist creative recruiters to support a second, business‑critical hire as the team and strategy evolved.
Wype is a fast-growing direct-to-consumer brand operating within the hygiene category, bringing sustainable, science‑led care to intimate health concerns that have been underserved, stigmatised, or ignored. Over time they have built a customer base of over 300,000 across their direct-to-consumer platform, Amazon and retail partners, including Boots and Holland & Barrett.
Now, the business was entering a new phase of growth. While Wype had successfully driven customer acquisition through paid social, the next stage required a more advanced approach to creative volume, variation and performance across their paid advertising strategy.
The business needed to onboard a Creative Strategist to:
This was a newly emerging role (one that barely existed two years ago) with a limited and highly competitive talent pool. The risk was clear: without the right hire, growth efficiency and scalability would stall at a critical inflection point.
Finding high‑quality Creative Strategists is increasingly difficult, and most suitable candidates are not actively applying to roles. Demand significantly outweighs supply, particularly within high‑growth D2C brands where there is a growing emphasis on real creative variety in paid ads, as they try to keep up with the demands of Meta/Andromeda.
Wype chose to work with 3Search due to:
Wype was introduced to Yasmin, our creative recruitment specialist, to design and deliver a targeted search solution.
The initial brief focused on London‑based, office‑first talent. However, this approach (combined with a relatively constrained budget) limited access to the right calibre of Creative Strategist. As such, Yasmin advised a pivot to a remote‑first search strategy, significantly widening the talent pool while maintaining high standards for collaboration and cultural fit. This reframing unlocked access to profiles who may be London‑based but operate on a more flexible or hybrid basis.
By adjusting both search parameters and expectations, we were able to identify a solution that balanced commercial reality with long‑term growth needs.
Ultimately, Yasmin acted as a strategic partner throughout the recruitment process, bringing deep market insight into a fast‑evolving and highly constrained skillset.
Wype successfully appointed a new Creative Strategist who onboarded quickly and now works closely with the Head of Growth to drive creative effectiveness across paid channels.
The hire has strengthened Wype’s ability to:
Working with the team was a pleasure from start to finish. We felt confident we were in good hands throughout. They took the time to really understand the role, how we operate as a business, and what mattered most to us. They handled the process with real thoughtfulness and humanity, showed genuine respect to candidates, and represented our brand like an extension of our own team.
Candidate Thought Count: 1
Yasmin is an absolute superstar and one of the nicest, most responsive people in recruitment I’ve ever spoken to. She pulled an absolute masterclass in positioning and helping me achieve my latest role. When an initial role’s process didn’t go to plan, Yas recognised potential and advocated for me like I’ve never known a recruiter do. Super proactive, deeply personal, and genuinely invested in getting it right. Thanks so much Yas — you’re the best!Creative Strategist
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