Our partnership with Yapily, leading open banking infrastructure platform, began in 2024. The business had just appointed a new Head of Marketing, and they were beginning to build a marketing function capable of supporting their next phase of growth.
Jaemien Serrano and team worked with them to make their first two hires – a Marketing Manager and a Content Marketing Manager – before supporting specialist sales and product marketing hires, too.
Founded in 2017, Yapily is Europe’s leading payments and open banking infrastructure platform, operating in a fast-moving, highly technical payments and FinTech environment. As the business continued to scale, the newly appointed Head of Marketing was tasked with building a capable, agile marketing team from the ground up.
As with any scaling brand, getting new hires right is critical. In this case, each role needed to combine strong FinTech experience with hands-on execution, while fitting seamlessly into a collaborative, fast-paced culture.
Yapily needed a specialist FinTech recruitment partner who could move quickly, understand the nuances of marketing in the payments world, and provide guidance as the team structure evolved.
The initial brief focused on hiring the Head of Marketing's first roles:
As the function evolved, additional needs emerged:
The team needed confidence that every addition would strengthen momentum.
We worked closely with Yapily’s Head of Marketing to shape each brief. For the permanent hires, we delivered carefully curated shortlists of FinTech marketers with strong technical grounding and proven payments experience.
When an urgent product marketing need arose, we moved quickly to source a Product Marketing contractor, filling the role in under a week without compromising on quality.
Across every role, we maintained close communication, ensuring the process remained smooth, efficient and low-friction for a busy leadership team.
The hires delivered through our partnership have enabled Yapily to:
Each hire has contributed meaningfully to the team’s performance, helping Yapily scale with confidence and clarity.
Over the past year, we’ve had the pleasure of working with Jaemien and the team at 3Search, and they’ve been an essential partner in building out our marketing team. From generalist roles like Marketing Manager and BDR to specialist hires such as Product Marketing and Content, they’ve helped us find the right people at every step. What really sets 3Search apart is their consultative approach. They take the time to understand not just the skills we’re looking for, but the type of person who will thrive in our culture. Their advice is thoughtful, practical and always tailored to our needs. They were particularly impressive with a temporary Product Marketing hire, moving quickly without ever compromising on quality. Processes have been smooth, professional and stress-free. Working with 3Search feels more like a partnership than a service. They understand our business, stay in constant communication and consistently deliver results that make a real difference.
Candidate Thought Count: 1
Hannah was excellent throughout the process of introducing me to a role. She listened to my questions and fed back my concerns to the potential employer in a timely manner. Ended up accepting a the role so was very happy with the process and was well prepared for the tasks because of Hannah's communication between the company and myself.Marketing Manager
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