Why should you invest in your personal brand?

Beatrice Ronchetti is an international speaker, trainer, and award-winning personal branding specialist for the built environment. Speaking at our r...

Beatrice Ronchetti is an international speaker, trainer, and award-winning personal branding specialist for the built environment. Speaking at our real estate personal branding workshop on Thursday, 27th November 2025, she shared the importance of building your personal brand.


About Beatrice Ronchetti

Beatrice works with companies across construction, real estate, and workplace design to raise the visibility of their leaders and teams - helping them build trust, attract high-value opportunities, and stand out on platforms like LinkedIn.

Her clients have gone on to secure multi-million-pound contracts, unlocking £120M+ in project opportunities, and becoming recognised names in their sector. With a background in architecture and marketing, Beatrice understands the industry from both sides - and brings a practical, results-driven approach to helping professionals grow their influence and impact.

Beatrice has just been awarded Consultant of the Year 2025 at the London Construction Awards!


Transcript

Your personal brand can be worth millions. Literally. Investing in your personal brand is something that can really fast track your career internally and externally, but also can help you if you're in any sort of client-facing role to really bring in those opportunities for your business or for yourself. 

If you were trying to attract more clients or to get more speaking engagements or to build your profile in a specific niche, in a specific market, that's all stuff that through your personal brand can become way quicker and can last a lot better in the long term because you're building that trust with yourself as a professional. And that's also something that comes with you throughout your career. So personal brand is tightly linked to revenue and to your career progression as well.