2025 salary information

Our 2025 salary survey is our most comprehensive yet. With data from over 1,300 digital and marketing professionals, our specialist recruiters' expertise as well as comments from business leaders. Together, we reveal the latest pay, attraction and retention insights. 

The responses have been encouraging, with a largely positive outlook for the year. 

55% of surveyed hiring managers are planning to grow their teams.

Brands are focusing their efforts on stable growth in 2025, hiring for roles they need to succeed. We expect recruitment intent to grow as the year progresses and companies understand how political changes will impact them.

46% of surveyed employees ranked salary as their top priority.

From ten options, pay was the most important factor for candidates searching for a new role. Employees continue to feel the effects of the cost-of-living crisis and are actively searching for higher renumeration.

67% of surveyed employees intend to look for a new job this year.

Many employees have expressed dissatisfaction in their current role for a number of reasons. From their current compensation package to diversity, equity and inclusion policies. 

To develop effective recruitment and retention strategies for 2025, download the report today.