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SEO Executive

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SEO Executive job description

This page details key information about the SEO Marketing Executive job title. Continue reading to learn all about the responsibilities, salary information and how to approach recruitment.

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What does an SEO Executive do?

Usually reporting into an SEO Manager, the Search Engine Optimisation (SEO) Executive is responsible for growing organic website traffic by executing the SEO strategy. 

They will support on all search engine marketing activity, including keyword research, link building and technical audits. More recently, the role is expanding to support on Generative Engine Optimization (GEO) activity, too.

Key responsibilities

The job description can look different based on a number of factors, including industry, team structure and business objectives. However, the core responsibilities tend to stay the same. Below is what the average day looks like for a Search Engine Optimisation Executive:

  • Keyword research: Conduct detailed keyword research using a variety of SEO tools.
  • Update landing pages: Support the content team on the execution of the content strategy, optimising copy with SEO/GEO best practice in mind.
  • Write and update metas: Write meta descriptions and titles that will boost the click-through rate of web pages. Track their performance and update where necessary.
  • Link building: Ensure the website is linking correctly both internally and externally. Work with the PR team to ensure that external content is relevant and trustworthy.
  • Monitor competitors: Assist with content gap analysis to identify potential threats and opportunities.
  • Track website analytics: Use Google Analytics to monitor, report on and analyse website performance, feeding back to key stakeholders.
  • Support technical audits: Support on technical audits, implementing required updates.
  • Stay up to date with trends and changes: Keep up to date with the latest trends and developments in search engine algorithms, including the integration of AI.


Skills and requirements

When hiring for an SEO Executive, the ideal candidate will have the following skills and experiences:

  • Previous experience in a digital marketing, content or SEO job
  • Understanding of SEO tools (such as SEMRush, Screaming Frog or Ahrefs), content management systems (CMS) and Google Analytics
  • Highly organised, with the ability to adapt quickly and work to deadlines
  • Excellent written and verbal communications skills
  • Passion for the SEO/GEO industry

What is an SEO Executive salary?

The average pay of a full time, permanent SEO Executive is £28,000 - £45,000. For a contractor, you can expect to pay a day rate of £150 - £225.

Pay brackets can vary for a number of reasons, including industry, business size and location. To learn more about salaries, download our full guide below.

Salary guides
Bar chart comparing salaries of SEO Executive and Senior SEO Executive, showing approximately £45K and £50K respectively.

Career path & progression

SEO Executives are in high-demand as businesses drive organic growth across search engines, AI and social media platforms. 

With enough experience in the role, they might choose to progress their careers as one of the following job titles.

Having developed their skills and knowledge of SEO as an Exec, candidates can progress to the SEO Manager role. In this capacity, they will take responsibility of the strategy and leading a team of content and SEO specialists. This is a great role to gain leadership experience in.

Learn more

As an SEO Exec, you gain a lot of exposure to content management. Those interested in this aspect of the role can choose to take their career down the content marketing path.

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Adrian Ramani Director

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