Social Media Analyst
This is a data-driven social role for someone who can turn metrics into meaningful creative direction. You’ll monitor, analyze, and optimize organic social performance across global channels, helping the wider creative team understand not just what is performing, but why — and what they should create next.
You won’t sit separately from the creative team. You’ll work directly with Social Media Managers, Content Creators, Designers, and Video Editors, using data and audience behavior to influence content in real time and support continued social growth.
What You’ll Be Doing
This is an opportunity to make data a genuine part of the creative process, rather than simply reporting on performance after a campaign has finished.
Your insights will directly influence what the team scripts, designs, films, and publishes next, giving you real visibility and impact across the Creative Hub.
You’ll work across everything from fast-moving social trends and everyday organic content to major global campaigns and C-suite LinkedIn communications, giving you significant variety in both the data you analyze and the teams you support.
If you love social media, understand data, and can turn performance metrics into clear creative recommendations that help content perform better, we’d love to hear from you.
- Salary Range: $18,000–$27,000 USD | $314,000–$450,000 MXN annually
- Location / Working Model: Mexico City | Hybrid – 2 days per week in the office
- Language: Strong professional English is essential
- Scope: Global
This is a data-driven social role for someone who can turn metrics into meaningful creative direction. You’ll monitor, analyze, and optimize organic social performance across global channels, helping the wider creative team understand not just what is performing, but why — and what they should create next.
You won’t sit separately from the creative team. You’ll work directly with Social Media Managers, Content Creators, Designers, and Video Editors, using data and audience behavior to influence content in real time and support continued social growth.
What You’ll Be Doing
- Monitor, measure, and analyze social performance data across key platforms, including LinkedIn, Instagram, and TikTok
- Track core social metrics and turn the numbers into clear, actionable insights
- Analyze both always-on organic content and major campaign, product launch, event, and announcement content
- Monitor out-of-network reach to understand which topics and conversations are attracting new audiences
- Translate platform data into creative recommendations, helping creators understand which hooks, formats, visuals, and topics are driving results
- Evaluate recurring social content pillars to understand where audiences are showing the strongest engagement and emotional response
- Monitor platform updates and algorithm changes and identify how these should influence the wider social strategy
- Support the optimization of social SEO, GEO, and metadata strategies
- Map performance across the marketing funnel, from reach and views through to engagement, share of voice, and click-through rates
- Create clear, narrative-driven reports and presentations that make complex performance data easy for creative and senior stakeholders to understand
- Explore AI-supported analytics and predictive reporting tools to improve the speed and efficiency of reporting
- Experience in social media analytics, digital media strategy, social insights, or another highly data-driven marketing role
- Strong knowledge of native analytics across LinkedIn, Instagram, and TikTok
- Experience with social listening, analytics, or data visualization platforms
- Excellent data storytelling skills — you can take complex metrics and turn them into a clear story with actionable recommendations
- Strong understanding of social media KPIs, including reach, engagement, share of voice, CTR, and audience growth
- An understanding of how to measure brand awareness separately from direct product or conversion performance
- Experience creating reports, presentations, dashboards, and insights for creative and marketing stakeholders
- A genuine interest in social media, audience behavior, and creative content, rather than viewing analytics purely through a reporting lens
- A collaborative mindset and confidence working directly with creative teams
- Interest in using AI-supported analytics and reporting tools
- Strong professional English and confidence working with global teams
This is an opportunity to make data a genuine part of the creative process, rather than simply reporting on performance after a campaign has finished.
Your insights will directly influence what the team scripts, designs, films, and publishes next, giving you real visibility and impact across the Creative Hub.
You’ll work across everything from fast-moving social trends and everyday organic content to major global campaigns and C-suite LinkedIn communications, giving you significant variety in both the data you analyze and the teams you support.
If you love social media, understand data, and can turn performance metrics into clear creative recommendations that help content perform better, we’d love to hear from you.
