How to get into product management: Four routes into the profession

Product management is still a relatively new skill set, but increasingly more organizations are looking to invest in the profession and pursue a product-led business model. This has resulted in the skill set becoming highly sought-after across a variety of industries, especially within the fintech industry. 

As the world becomes increasingly digital, fintech has emerged as a rapidly growing industry. With fintech products becoming an intrinsic part of our everyday lives, there has been a rapid increase in the demand for Product Managers in this space.  

With so much demand, there has never been a better time to get into product management. In this blog post, we’ll discuss how you can do it for yourself, exploring four typical routes to becoming a Product Manager. 

What is a Product Manager? 

Product Managers are innovators, responsible for the end-to-end development of digital products. They work collaboratively across the business, with sales, marketing, design and engineering in order to deliver products that your customers are looking for.  

The primary goal of a Product Manager is to take ownership of the consumer and understand how each product will best benefit the target audience. By investing in product teams, organizations develop a better understanding of their customers. By creating a product-led culture, businesses ensure that everything they do is influenced by consumer demands.  

Four routes to get into Product Management