Our guide to hiring

With years of experience advising on recruitment process design, we've put together our play book for hiring the top 1% of talent. 

A practical guide for hiring commercial talent

When building a successful business, your people are your biggest asset.

To grow, you should always aim to hire people who are better than you. As Steve Jobs said, “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.”

The aim of this report is to give you the play book to do exactly that. 

It is not a generic view on recruitment, nor a rigid methodology to be followed step by step. Instead, it sets out the principles, disciplines and decision frameworks that consistently underpin successful go-to-market hires, including:

  • The importance of recruitment process design
  • Setting the search up for success
  • Briefing and activating the role
  • Outreach and talent sourcing
  • Interview design
  • Offer, close and beyond

For founders and leadership teams, we provide clairty on readiness, role definition and decision‑making quality before going to market. For talent teams, we deliver a shared operating model to support briefing, assessments and faster, more confident decisions. For hiring managers, we share guidance around must‑haves, trade‑offs and evaluation, reducing misalignment.

Searching for more recruitment advice? Get in touch with one of the best go-to-market recruitment agencies.

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Want to discuss our recruitment guide in further detail? Get in touch!

Andy Sellers Co-founder

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