Marketing Manager

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Marketing Manager job description

This page details key information about the Marketing Manager job title. From the main responsibilities through to salaries and how to approach marketing recruitment.

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What does a Marketing Manager do?

Marketing Managers are responsible for the promotion of a business' product or service.

They identify your ideal customers before developing and executing campaigns that speak to your target audiences. Part of the marketing department, they focus on brand positioning to generate revenue and meet business goals.

Key responsibilities

The role might differ depending on the business, industry and team structure. However, here is what the average day looks like for these marketers:

  • Marketing strategy: Develop a multi-channel strategy, communicating with the product, sales and communications teams to ensure an aligned plan. You will work with the central marketing team and channel specialists to execute the strategy.
  • Lead best practice: Set the standards for all activity. This includes copywriting, content creation, brand engagement, lead generation, social media marketing, PR, advertising, events, and email marketing.
  • Brand marketing: Build the brand proposition for start-ups and ensure brand growth for established businesses.
  • Marketing material creation: Create and distribute marketing and sales collateral internally and externally.
  • Event management: Organise relevant and timely market-leading events for the community.
  • Proofreading and editing: Sign off materials created by the marketing and communications team, as well as agencies.
  • Market research: Conduct ongoing market research to understand the evolving customer needs and competitor landscape. Use this data to identify long-term and short-term campaigns.
  • Agency management: Coordinate third-party agencies, ensuring high-quality outputs aligned with marketing strategies.
  • Team management: Lead the Marketing Executives in the team and support their professional development.
  • Budgeting: Work with the Head of Marketing/Marketing Director to set campaign budgets, tracking and reporting on spending.
  • Reporting: Report on success of all channels to senior leadership teams.


Skills and requirements

For the Marketing Manager role, candidates should have the following skills and experiences:

  • Minimum of 3 years of experience in a marketing role
  • Experience, knowledge or passion for the industry
  • Excellent project management and leadership skills
  • Strong communication and relationship management skills
  • A strategic thinker with the ability to translate data into creative and commercial plans
  • Creative individual with the ability to quickly find solutions to problems
  • A proactive and flexible approach, driven by a commercial and growth mindset
  • Experience in creating and executing marketing strategies to drive growth and profits

How much does a Marketing Manager earn?

The average salary for a permanent UK Marketing Manager role is £45,000 - £75,000. A contractor can expert a day rate between £300 - £450.

It's important to be aware that pay ranges vary depending on the industry, business size and experience needed. For more information on salaries, download our full guide below.

Marketing salary guide
Bar chart comparing salary and day rate earnings using pink and blue stacked bars, with salary reaching £75K and day rate reaching £450.

Career path & progression

Marketing Managers play a key role in businesses, leading on brand growth and increasing sales. As a result, marketers have access to lots of opportunities across a variety of industries and brands. Plus, to further their career, Managers can pursue the following jobs.

Marketers might consider a lateral move to progress their career. The Digital Marketing Manager job title has a more concentrated focus on the digital strategy. This role lets professionals shift from traditional marketing to focus on the likes of SEO, PPC, and email marketing.

With enough experience, you might progress to the Senior Marketing Manager job. This role gives more responsibility and control over the marketing budget, strategy and team. A great opportunity to continue developing leadership skills.

An experienced Marketing Manager will pursue the Head of Marketing title. In this position, marketers work closely with a business' leadership team to secure budgets and create an effective strategy.

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Liz Hopkins Senior Director

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FAQs

Marketing Managers earn an above-average salary which varies by company size, sector and location. Marketing Manager roles in London command a premium, with salaries reaching £75,000 at the top end of the scale. Sectors that require niche, technical knowledge, like tech, financial services and healthcare, tend to pay the most for Marketing Managers.

With the right experience, it can be easy to become a Marketing Manager. The skills required for the job are varied. You’ll need a blend of creative, strategic, data-driven and stakeholder management skills, as well as at least 3 years of hands-on experience.

No, you do not need a degree to become a Marketing Manager. Although it’s common to have a degree in marketing or a related discipline, it’s not a formal requirement for a Marketing Manager in the UK. Employers tend to focus more on your practical skills and portfolio.

To become a Marketing Manager you’ll need at least 3 years’ experience in a marketing role, either as a Marketing Assistant, Marketing Executive, to build up the skills required.

To progress your career from a Marketing Manager role, you could explore a Head of Marketing or Marketing Director job. The right job title often depends on the business, stage of growth and responsibilities.