Marketing salaries

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Marketing salary guide

Research the latest UK marketing salaries. Here our specialist recruiters reveal the permanent and contract pay expectations across each marketing job title.

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Marketers look for higher salaries

The biggest motivator for those searching for a new marketing job in 2026 is an increased wage, with the results of our Annual Pay & Hiring Survey showing that 45% of candidates are looking for a higher salary. So, to retain and attract top talent this year, you’ll need to benchmark your salary ranges to ensure they’re aligned with the national average.

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Blue pie chart saying that 45% of marketers said pay is a key reason for a job search.

Marketing salaries

Job title
SalaryDay rate
Marketing Assistant£28,000 - £32,000 
£180 - £250 
Marketing Executive
£32,000 - £45,000 
£200 - £275
Marketing Manager
£45,000 - £75,000 
£300 - £450 
Senior Marketing Manager 
£60,000 - £90,000 
£350 - £500 
Head of Marketing£70,000 - £125,000 
£450 - £700 
Marketing Director 
£90,000 - £170,000 
£650 - £1,200 
VP of Marketing 
£130,000 - £200,000 
£700 - £1,500 
CMO£150,000 - £250,000 
£1,000 - £2,000 

Digital marketing salaries

Job title
SalaryDay rate
Digital Marketing Assistant 
£28,000 - £35,000 
£180 - £250
Digital Marketing Executive 
£32,000 - £45,000£200 - £275
Digital Marketing Manager 
£45,000 - £75,000£300 - £450
Senior Digital Marketing Manager 
£60,000 - £90,000£350 - £500 
Head of Digital
£80,000 - £125,000£500 - £700 
Digital Marketing Director
£90,000 - £170,000 
£650 - £1,200 
Chief Digital Officer£150,000 - £250,000 
£900 - £2,000 

Meet our marketing recruiters

Our recruitment consultants have built extensive permanent and interim talent networks across the breadth of marketing skills. Using their deep understanding of the industry and leveraging their connections, they have built this UK marketing salary guide to help you grow. 

Contact us to learn more about how they can help develop your hiring plans. 

Meet the team

For further guidance around marketing jobs or support with your recruitment needs, get in touch with the team.

Liz Hopkins, Senior Director

Let’s talk

FAQs

When salary benchmarking, we recommend exploring several different resources to get an accurate view of the market. For example, you can use data from LinkedIn, job adverts for similar roles, and digital marketing salary guides produced by marketing recruitment agencies. 

On average, a UK Marketing Manager salary sits between £45,000 - £75,000. Someone who is contracting can earn a day rate between £300 - £450. 

Salary levels vary based on a number of factors, including the location and industry of the company as well as the experience of the candidate. For more detailed information about what you should be offering your team, get in touch with our consultants. 

The average Digital Marketing Manager salary is between £45,000 - £75,000 or £300 - £450 as a day rate. Digital marketing salaries are very similar to marketing salaries in the UK.  

The main difference between the two skill sets is their responsibilities. Digital marketing specialists focus on digital campaigns, while marketers can take a broader view to include offline marketing, too.  

Pay brackets tend to be higher for specialist digital marketing roles. We have broken these down in their own salary guides.

Glassdoor reports the average earnings for a Head of Marketing sitting at £64,000. This can be suitable for entry-level positions. At the top end, we would expect a Head of to earn up to £120,000. 

In the UK, the average salary of a Head of Marketing ranges between £70,000 - £125,000 for a permanent salary. For those contracting, the day rate ranges between £450 - £700. 

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