CRM salaries

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CRM salary guide

Discover the latest CRM salary information and UK talent market trends. Here, our specialist loyalty and CRM recruiters share permanent, full-time salaries as well as day rates for contractors.

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Salary is the most important factor in CRM job searches

According to the results of our 2026 Annual Pay & Hiring Report, more than half of CRM, loyalty and retention marketers are moving jobs to find higher pay. With 53% of candidates reporting the desire for an increased salary, this is undoubtedly the most important factor for job seekers.

To attract and retain top marketers this year, hiring managers should be benchmarking their pay brackets against the national average. 

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Blue pie chart saying that 53% of CRM marketers said pay is a key reason for a job search.

CRM salaries

Job title
SalaryDay rate
CRM Executive 
£32,000 - £38,000 
£180 - £250 
Senior CRM Executive£38,000 - £50,000 
£250 - £350 
CRM Manager£45,000 - £65,000 
£320 - £400 
Senior CRM Manager£65,000 - £85,000 
£400 - £500 
Head of CRM£80,000 - £120,000 
£480 - £650 
CRM Director£100,000 - £150,000 
£650 - £1,500 
SVP of CRM£110,000 - £160,000 
£1,500 - £1,800 

Loyalty salaries

Job title
SalaryDay rate
Loyalty Executive£32,000 - £40,000 
£150 - £230 
Loyalty Manager£45,000 - £65,000 
£250 - £350 
Senior Loyalty Manager£65,000 - £85,000 
£350 - £500 
Head of Loyalty£80,000 - £120,000 
£500 - £750 

Download our Annual Pay & Hiring Report

For more information about the recruitment market and candidate expectations in 2026, download this year's report.

Meet our CRM recruitment consultants

3Search’s dedicated team of CRM recruiters have years of experience matching top talent with high-growth businesses. With vast networks of both permanent and contract digital marketers, they have developed a deep knowledge of the candidate market. 

Meet the team

For further guidance around loyalty marketing jobs or support with your recruitment needs, get in touch with the team.

Liz Hopkins, Senior Director

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FAQs

The highest paid CRM role is the SVP of CRM, with permanent salaries reaching up to £160,000. Meanwhile, contractors can earn up to £1,800 a day.  

The job title is fairly new to the UK job market, originating in North America. More Vice President appointments are being made in the UK technology industry and these businesses tend to pay higher than most. 

A CRM Manager is paid between £45,000 - £65,000 in the UK. Pay does vary based on the location, industry, and the candidates’ years of experience. For more bespoke information tailored to your company’s needs, we recommend getting in touch with our CRM recruiters. 

A CRM and Loyalty Manager is responsible for building a customer journey that encourages long-term brand loyalty. Their aim is to create marketing strategies that encourage repeat purchases, referrals and recommendations. The job title has grown in popularity in recent years as brands invest in their loyalty programmes.  

With the increase in demand, we have been engaged by several brands, such as YuMove, for contract CRM recruitment support as well as permanent hiring.  

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