Content marketing salaries
Research the average salaries for content marketing roles. To give you an understanding of the talent market, 3Search’s content marketing salary guide includes both permanent full-time salary data and day rates for interim roles.
Salary is the most important factor in a marketing job search. The results of our 2026 Annual Pay & Hiring Survey says that nearly half of marketing job seekers are looking for an increased salary.
Hiring managers looking to attract and retain top content marketing specialists this year should benchmark pay brackets against the national average.
| Job title | Salary | Day rate |
| Content Executive | £30,000 - £45,000 | £150 - £180 |
| Content Manager | £50,000 - £70,000 | £200 - £350 |
| Content Strategist | £50,000 - £85,000 | £320 - £450 |
| Head of Content | £90,000 - £120,000 | £450 - £600 |
| Content Director | £120,000 - £170,000 | £550 - £800 |
| VP of Content | £170,000 - £220,000 | £600 - £1,000 |
| Copywriter | £40,000 - £65,000 | £200 - £350 |
| Senior Copywriter | £60,000 - £85,000 | £375 - £500 |
| Editor | £50,000 - £70,000 | £320 - £380 |
| Senior Editor | £60,000 - £85,000 | £350 - £450 |
| Content Producer | £40,000 - £60,000 | £200 - £350 |
| Web Content Manager | £50,000 - £80,000 | £300 - £450 |
3Search’s expert content recruiters have years of experience building marketing teams across the consumer, services and technology sectors. With specialist recruitment consultants in each area, they have bespoke knowledge of the talent market and what digital content candidates are looking for in opportunities.
For further guidance around content marketing jobs or support with your recruitment needs, get in touch with the team.
We recommend reviewing numerous sources to build an understanding of content marketing specialist salaries. You can review salary guides produced by specialist content recruiters, like 3Search, job adverts from competitors and platforms, such as LinkedIn.
Salaries vary based on industry, location, and candidates’ years of experience. This means that it’s common to find varying salary rates across different resources. For example, Glassdoor says the average salary for a Content Manager sits between £33,000 - £50,000. This is lower than we see among the candidates we work with.
For bespoke guidance about what you should look to pay, get in touch with our team!
Yes, content marketing is a well-paid skill set. According to our data, Content Managers in the United Kingdom are paid between £50,000 - £70,000. Meanwhile, the national median pay for full-time workers is £39,039, meaning that you can earn well above the average salary in a content role.
AI fluency, search engine optimisation (SEO) knowledge and paid search skills can boost earnings. These candidates are in high demand on the job market, as businesses look to grow their online presence.
There’s also a wealth of opportunities to progress your career from an entry-level job all the way through to Director level. You might even choose to pursue other well-paid jobs in social media, digital marketing, communications, or influencer marketing roles.
A digital content marketing salary ranges between £50,000 - £70,000 for full-time roles. Meanwhile, freelance digital content marketers can earn between £200 - £350 per day.
A UK Content Marketing Director salary averages between £120,000 - £170,000 for a permanent role. In an interim or freelance capacity, you can expect to pay a day rate of £550 - £800.
The highest paying content marketing role is the Vice President (VP) Content. While this job title is more commonly found in American businesses, we’re seeing the role in the UK in the tech industry. As such, a VP Content can earn significantly more, with the role paying between £170,000 - £220,000.
