Social media salary guide
Use our 2026 social media and influencer marketing salary guide to benchmark your marketing team’s pay. Here, we reveal both permanent, full-time salary data as well as day rates for contract roles.
Download our Annual Pay & Hiring Report
For more information about the recruitment market and candidate expectations in 2026, download this year's report.
Meet our social media recruiters
Our specialist digital marketing recruitment consultants are deeply networked across a variety of industries and businesses. From business services to consumer brands, our consultants are uniquely positioned to support you with the growth of your marketing team.
For further guidance around digital marketing jobs or support with your recruitment needs, get in touch with the team.
FAQs
Is it worth paying for a Social Media Manager?
Yes, hiring a Social Media Manager is an excellent option for growing your brand. It’s where the majority of your customers live and the key to building brand discovery, controlling business narrative, and developing an employer brand.
In fact, according to iwoca, 97% of SMEs are using social media platforms to grow their business. Social Media Managers play a key role in ensuring these marketing strategies are successfully executed.
If you’re not ready to commit to the cost of a full-time salary, we recommend exploring contract recruitment, where you would look to pay £200 - £350 a day.
How much does an Influencer Manager earn?
The average Influencer Manager salary in the UK ranges between £50,000 - £70,000. For a contractor, day rates sit between £250 - £350.
Pay varies based on industry, location, business size, and candidate’s years of experience. To find the most accurate salary bandings for your company, we recommend consulting influencer manager salary guides, researching similar job listings and working with specialist social media recruiters, like 3Search.
Does influencer marketing really pay off?
Yes, influencer marketing strategies do pay off for those businesses that implement them well. Investment in influencer marketing has grown exponentially in the last few years, with the marketing strategy expanding into the B2B sectors, too.
The results are quick. According to Influencer Marketing Hub, 66% of those working with influencers expect payback within 1 month, including 48% within just 2 weeks.
To achieve these results, you need to ensure you’re working with content creators that align with your brand. That's why so many companies choose to bring talent and influencer management in-house - 66% of programs are managed entirely in-house (Influencer Marketing Hub). When you embed an Influencer Marketing Manager into your team, they completely understand your business and which partnerships work best for you.
How much do TikTok Shop Managers get paid?
TikTok Shop Managers tend to earn between £60,000 - £80,000 in the UK, with the majority of the roles we’ve hired paying c. £70,000.
These ecommerce professionals are responsible for managing, optimising and updating a business’ social commerce shopfront on TikTok. As an emerging job title, experienced candidates are highly sought after. This means they can command higher salaries.