Our executive search consultants have partnered with SBC, a global operator of B2B events in the gaming and sports betting industries, since early 2025. We have supported the company with two key hires into their Senior & Executive Leadership team so far. The first of which was a newly created Digital Marketing Director role. Following the successful appointment, we have since supported on a Chief Sales Officer role.
SBC is a global business bringing together professionals across the sports betting, gaming, FinTech, payments, and entertainment industries. Founded in 2009 by CEO Rasmus Sojmark, the company operates under three core brands - SBC Events, SBC Media, and SBC Advisory Partners - and employs over 140 people worldwide from its headquarters in London.
With ambitious plans to grow in 2026 and beyond, SBC’s leadership team recognised the need for a new marketing structure to unify strategy across its Events and Media divisions. Previously led by two regional Marketing Directors, the business needed a single Digital Marketing Director to lead digital transformation and accelerate international growth.
Reporting to the COO, the new Digital Marketing Director would lead a four-person team and take ownership of digital campaigns, channel optimisation, and content strategy. The role was newly created and critical to aligning SBC’s global marketing capability with its ambitious commercial targets.
Given the scale of transformation and the need for a digitally native leader, SBC sought a search partner with:
Executive search consultant, Dominic Warman, was engaged to deliver a transparent, data-led process and to ensure a best-in-market appointment.
After aligning with Jonathan Max, Director of People and Organisational Development, we began with a detailed discovery session to define the role, success measures, and core competencies. From there, we launched a full market mapping exercise, giving SBC real-time visibility into the process via a live search tracker.
Our approach included:
We prioritised senior digital marketers with proven success leading multi-channel growth strategies across SEO, paid media, social, automation, and AI. Dominic searched for individuals who could translate complex data into actionable commercial impact.
The successful appointment of Alex Tanner as Digital Marketing Director has given SBC a transformative marketing leader to unify its digital strategy and deliver measurable growth across their Events and Media brands.
Alex brings extensive experience in leading data-driven campaigns, scaling international audiences, and aligning digital strategies with business objectives. His appointment has empowered the restructured marketing leadership team and positioned SBC to achieve its next phase of international growth.
This marks another successful senior leadership search delivered in partnership with 3Search Executive, reinforcing our trusted relationship with SBC as they continue to expand globally.
Embarking on this search was the first time I had engaged with 3Search, and I will admit I started cautiously. I had not worked with them previously and had also had some poor experiences with executive search firms in the past. However, I could see their pedigree and depth of experience in the market, and that gave me confidence. What really resonated was the cultural and personality synergies between our two businesses, which meant I felt they truly understood the type of individual who would succeed in our environment. From the very start, I was hugely impressed by Dom Warman. His work ethic was outstanding — highly contactable, always willing to go above and beyond, and showing a genuine ‘get things done’ attitude. He provided a highly extensive candidate map, left no stone unturned, and brought real rigour to the process. Dominic knew every candidate inside out, and the feedback we received from candidates themselves was that the experience they had throughout the interview process was absolutely befitting of our business. The whole process was enjoyable, efficient, and delivered with pace. In just five weeks, Dom and 3Search found us the ideal person for the role. We are absolutely delighted with both the outcome and the service.Jonathan Max Director of People and Organisational Development
Candidate Thought Count: 1
I recently worked with Dominic Warman at 3Search. One of, if not the best recruiter I have worked with. Hugely supportive, high level of contact, great transparency. Highly recommended.Alex Tanner Digital Marketing Director
