Appointing a Multimedia Lead to support SBC’s next phase of growth

Our relationship with SBC began in 2025 when we supported the global events business with several new hires into their digital, marketing and sales teams, including the appointment of a Marketing Director and CSO. Following this success, the team returned to us when they identified the need for a newly created Multimedia Lead position.  

As a newly created role, they were looking for specialist support to benchmark the market, shape the role and secure the right leadership talent for a growing function. 

Appointing a Multimedia Lead to support SBC’s next phase of growth

The story of SBC

SBC is a global business connecting professionals across the gaming, betting, fintech, payments, affiliate, and entertainment sectors through events, media, and advisory services. As the business continued to grow, so too did the demands on its multimedia function. With an increasing volume of work across the organisation, SBC recognised the importance of strengthening its leadership capability and building greater structure within the team. 

At this point, the business chose to invest in a dedicated Multimedia Lead who could oversee day-to-day team management, allowing senior leadership to focus on wider strategic initiatives and long-term projects. 

Challenge: Hiring into a newly created leadership role

SBC needed to hire a Multimedia Lead to manage an existing team of two and provide an additional layer of leadership within the function. 

As this was a brand-new role, there was no existing benchmark for skills, seniority or compensation. The business needed to understand what talent was available in the market, what salary level would attract the right calibre of candidate and how the position should be structured to deliver maximum impact. 

Solution: Providing a clear overview of the talent market

Specialist communications recruiter, Matthew Stevenson, began the assignment with detailed market mapping and salary benchmarking, helping SBC define the scope, level and compensation package for the role. 

With a clear brief established, Matthew delivered a highly targeted search focused on candidates with the right combination of leadership capability and multimedia expertise. 

Following a structured interview process, SBC shortlisted a number of strong candidates. By the final stage, three candidates remained in contention, giving the business confidence they had explored the market thoroughly before making their decision. Ultimately, they identified a candidate who met every key requirement and successfully secured their preferred hire. 

Result: SBC secured their preferred hire

SBC successfully appointed a Multimedia Lead who joined the business in January. 

The hire established dedicated leadership within the multimedia team, creating greater management support for existing team members and enabling the Multimedia Director to focus on broader strategic projects across the business. 

Most importantly, the business secured a candidate who aligned closely with the objectives set out at the beginning of the search, providing the capability needed to support the next phase of growth. 

Charlie Gale, People and Operations Manager
Having previously worked with 3Search, we sought their support to hire a Multimedia Lead which was a new role for the business. We were introduced to Matt Stevenson who was able to support our initial benchmarking and guide us on the brief. He shared a great shortlist, and after three rounds of interviews, we were able to identify a candidate who we felt ticked all the boxes we were hoping to achieve when we set out for this search. We’re pleased to have a new Multimedia Lead starting in January!

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Michael Judkins Customer Experience & Growth Director

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