Ecommerce salaries

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Ecommerce salary guide

Discover the average ecommerce salary bands for 2026. Covering both permanent and contract recruitment, our specialist consultants share the salaried and day rates for the skill set. 

2026 salary guides

Ecommerce candidates are prioritising pay

According to the results of our 2026 Annual Pay & Hiring Survey, nearly two-thirds of those searching for a new role are looking for higher pay. Despite 48% of ecommerce professionals receiving a pay raise in the last 12 months, salary continues to be the most important factor in job searches. 

If you’re hiring for ecommerce management roles this year, we highly recommend salary benchmarking to ensure you attract and retain talent. 

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Blue pie chart saying that 60% of ecommerce professionals said pay is a key reason for a job search.

Ecommerce salaries

Job title
SalaryDay rate
Ecommerce Assistant£26,000 - £32,000£150 - £200
Ecommerce Executive£32,000 - £40,000£200 - £275
Ecommerce Manager£45,000 - £60,000£275 - £350
Senior Ecommerce Manager£60,000 - £80,000£350 - £450 
Head of Ecommerce£80,000 - £120,000£500 - £800
Head of Digital & Ecommerce£80,000 - £125,000£500 - £800
Director of Ecommerce 
£130,000 - £180,000 
£800 - £1,200 
Website Manager 
£55,000 - £75,000 
£300 - £420 
Online Trading Executive£32,000 - £40,000 
£180 - £225
Online Trading Manager 
£50,000 - £70,000 
£300 - £400
Senior Online Trading Manager£65,000 - £85,000 
£380 - £500 
Head of Online Trading£80,000 - £110,000 
£500 - £650 
CRO Manager 
£55,000 - £75,000 
£350 - £450 
CRO Lead£70,000 - £95,000 
£420 - £600 
Omnichannel Transformational Lead 
£90,000 - £120,000 
£500 - £750 
Head of Omnichannel£110,000 - £130,000 
£650 - £800 
Chief Commercial Officer£180,000 - £300,000 
£1,000 - £2,500 

Online marketplace salaries

Job title
SalaryDay rate
Marketplace Executive£32,000 - £45,000 
£200 - £250 
Marketplace Manager£38,000 - £55,000 
£250 - £350 
Senior Marketplace Manager 
£52,000 - £70,000 
£350 - £450 
Head of Marketplace£70,000 - £90,000 
£400 - £550
Marketplace Director£90,000 - £125,000£550 - £825 
Amazon NAE£35,000 - £50,000 
£200 - £300 
Amazon NAM£55,000 - £70,000 
£300 - £375 
Amazon SNAM 
£65,000 - £90,000 
£375 - £500 
Head of Amazon / Amazon Lead£85,000 - £110,000 
£500 - £600
Amazon Channel Director£100,000 - £140,000 
£700 - £1,000
Amazon PPC Executive£35,000 - £45,000£200 - £300
Amazon PPC Manager£38,000 - £55,000£300 - £400
Senior Amazon PPC Manager£55,000 - £75,000 
£375 - £500
Head of Amazon PPC 
£70,000 - £85,000 
£500 - £750 
Amazon DSP Manager 
£45,000 - £60,000 
£300 - £450 
Amazon DSP Senior Manager 
£70,000 - £80,000 
£350 - £550 

Retail media salaries

Job title
SalaryDay rate
Retail Media Executive 
£30,000 - £45,000 
£200 - £250 
Retail Media Manager 
£40,000 - £60,000 
£250 - £400 
Senior Retail Media Manager 
£55,000 - £80,000 
£375 - £500 
Head of Retail Media 
£75,000 - £95,000 
£650 - £800 
Retail Media Director£90,000 - £115,000 
£800 - £1,150

Meet the ecommerce recruitment team

Our talent consultants have built extensive networks across the ecommerce skill set. Using their knowledge of the current market and connections across the industry, they've built this salary guide and other resources to help your business grow. 

Contact us to learn more about how they can help your hiring needs.

Meet the team

For further guidance around ecommerce roles or support with your recruitment needs, get in touch with the team.

Liz Hopkins, Senior Director

Let’s talk

FAQs

Salary brackets differ based on the industry, size of the company, and funding round. As a result, different ecom salary guides might include different pay ranges. We recommend researching pay brackets using data from specialist ecommerce recruitment agencies (like 3Search), LinkedIn, and similar job adverts. This should give you an accurate overview of market expectations. 

According to the results of our Annual Pay & Hiring Survey, ecommerce professionals are looking for these three things in a new job: 

  1. Increased pay 
  2. New challenge 
  3. Improved career prospects

With 63% of ecommerce professionals open to a new opportunity in 2026, we could see a lot of movement in the online retail sector this year. However, candidates are becoming more considered in their career moves, prioritising stability following several years of uncertainty in the employment market. 

The average Ecommerce Manager salary in the UK is between £45,000 - £60,000, while Senior Ecommerce Managers can ask for a yearly wage between £60,000 - £80,000.  

Ecommerce professionals earn a good wage, with the national median pay for full-time workers sitting at £39,039. Further earning potential can be unlocked with career growth. With enough experience, candidates can earn up to £120,000 as a Head of Ecommerce.  

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